Here’s How Banks Double Their Cross-Sales in 4 Months

I believe that great organizations have mastery of two things—great people and great systems. In this session, I’m going to share with you a system that has consistently and predictably doubled cross-sales in 4-5 months.

If you’re the kind of person who:

  • Has had a few false attempts at fixing the “order taking” pain point at your bank, you’ll love this episode because you don’t need to give up OR take it in the chin one more time with another false attempt where someone tells you they can rope the moon…but they don’t own the rope.

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How to Use “Positioning Questions” to Boost Cross-Sales Ethically

I believe that people like to pay more for someone who provides a unique benefit that is valuable to them. In this episode, I’ll show you how to win all of the business of your prospects without them ever asking about rate or fees. REALLY. I know it sounds crazy, but in our seminars, I hear people tell me all the time that they’re now averaging 7-8 cross-sales when they never had more than 2 in their lives. If they can do it, your people can too.

If you’re the kind of leader who:

  • Knows you have some great unique selling points,

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How to Stop Rate Shopping with One Simple Question

I believe banks deserve to get paid far more for what they do.

In this episode, I’m going to share with you a process to get your people to stop rate matching for good. They’ll never again give a rate when someone calls in to ask for a rate.

If you’re the kind of leader:

  • Who has been on the bandwagon for years about not having to match rates but you still have team members who think you don’t “get it” –that they HAVE to match rate or lose the business,

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Getting Your Team EXCITED About Why Cross-Sales Matter


I believe people get energy and feel good about themselves when they help other people.

In this episode, I’m going to show you how to get your people excited about having your clients acquire all the products and services that would help them. I believe cross-sales is a measure of trust—if they trust you, they bring everything to you immediately and continue to add more as they need it. It’s not sales…it’s a measure of great service.

Now, if you’re the kind of leader who:

  • has been begging,

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