Emmerich Group, Author at Emmerich Financial

I believe hard work should be rewarded with financial gains.

In this first video and the rest of this five-part series on accountability, I’m going to share with you how to get more accountability from your team members for the things that move the profit needle.

If you’re the kind of leader who has been preaching from the mountain top to your team that they need to “get it together” on accountability, but you feel like you might be mocked as the village idiot soon because it’s not working, you’re going to love this because you CAN break that pattern.

Boost Your Bank’s Bottom Line with One Change [VIDEO]

I believe in the unlimited upside potential in your team, and I believe that with the proper tools, they are capable of so much more!

In this video, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after substantial premium pricing on better quality clients.

They’ll start getting bigger and better-quality customers within weeks.

If you’re the kind of leader…

Who feels like a broken record and is about ready to pull out your last hair begging and pleading for your team to change their ineffective sales approach—you’re going to love this.

Do Your Salespeople Know When to Talk USPs? [VIDEO]

I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing.

In this episode, I’m going to show you how the right sales system can help your people get excited about and effective at pulling in the very best customers…without PRICE even being brought up. You’ll get the respect of getting paid what you’re worth.

If you’re the kind of person:

Who is frustrated that your people fall into the trap of thinking they’ll lose a deal unless they match the rate…you’re going to love this.

The Effective High-ROI Alternative to Branding [VIDEO]

I believe you can and should be paid more for what you do.

In this episode, I’m going to show you a few ways to highlight your USPs—“differentiating value”—the right way in your sales process. Customers will sit up and pay attention…and you won’t lock yourself into a rate match.

If you’re the kind of leader…

Who has spent hundreds of thousands of dollars on “branding,” yet found that you’re still kicked in the teeth on pricing…and your customers aren’t willing to pay more for the fancy “brand” you’ve paid for…you’re going to love this.

The 4 Levels of USPs (and How to Double Your Profits with #4) [VIDEO]

I believe community banks deserve to get paid for what they are worth—and never have to match rates.

In this episode, you’ll discover how to use extreme differentiation to get 150 basis points more on the loan side and improve your deposit pricing as well.

If you’re the kind of leader…

Who feels strongly that you can’t follow the herd that believes NIM compression is inevitable…you’ll love this.

Or if you are one who has some lenders who get extreme pricing but are frustrated that others are still falling back to rate matching…you’ll want to watch this.

Rate Matching Isn’t Required: Follow My 3-Step Process to End Rate Matching Forever [VIDEO]

I believe rate matching is the most destructive force in community banking today. Because of it, community banks are underpaid for the value you deliver. I believe you should be paid more.

Today, I’m going to show you how to stop your prospects from asking you to match a rate to “win the business” and start getting paid more within the next two weeks.

Deal?

Great!

You’re going to love this IF you’re the kind of person…

Who has team members at your door saying, “we can do this deal if we match the rate” (and you know that’s no good).

Who Made Up THAT Rule? [VIDEO]

Everyone has patterns of disbelief.

Some people believe that in politics, there is one side or the other, and they’re unwilling to look at the alternative. Still others believe that the moon is made of cheese.

You may have a belief system that’s true. You may have a belief system that’s not true. And the question that we have to look at as an executive is, “what has to be true for us to challenge what we believe to be true?”

You see, there are many beliefs within our industry right now,

The “New Math” to Measure the Right Things [VIDEO]

How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates.

For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was done the year before.

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Biggest mistake made in strategic planning is… [VIDEO]

What’s the biggest mistake made during a strategic planning day? That’s easy.

Lack of intentional congruence.

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How To Command Premium Pricing for Your Bank

And hear your customers say, “I Don’t Want To Work With Any Bank But You.”

If you don’t care about premium pricing, you can stop listening right now.

This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium pricing—or, at best, maybe 25 basis points more on the loan side.

Here’s The Problem

Any bank that can only command 25 basis points of premium pricing will probably not have its name on the front door five years from now.