We tripled cross-sales, from 2.9 to 8.4

We increased our average cross-sales ratio in 7 weeks from 2.9 to 5.1.

In two years, loans are up 34%, assets are up 21%, and we’ve added 60 basis points to Net Interest Margin, but the really dramatic change is our cross-sales. We tripled cross-sales, from 2.9 to 8.4, on average across the bank—we view this as the ultimate vote of trust from our customers.

It’s unbelievable, but very real.

—K. Knudsen

Chief Executive Officer, Security Bank
2017 Extraordinary Bank of the Year™ Award Winner
2018 Institute for Extraordinary Banking™ Hall of Fame Inductee