Which Side of the “Great Money Migration” Will You Be On?

Has there ever been a more critical time to own your clients’ entire relationship?

Significant challenges and entropic forces lurk behind every corner…

…Large banks and even non-banks are planning their extremely sophisticated launches to target and pull away your best customers– and they have deep resources dedicated to it

…An unprecedented amount of shiny new financial services apps coming out daily– and they’re attractive

…Clients have people disgruntled at anything old school and are screaming for change at any cost

…Feeling more like a crisis firefighter than a bank executive with some growth fires happening almost daily

Across the banking industry, the average number of cross-sales for a new customer is 2.2. Yet the average customer has the need for SIXTEEN financial products.

You’ve made it entirely too easy for competitors to take your customers away when you share the status of being “your customer’s bank” with 5-7 other banks.

Until cross-sales are over 5, you really haven’t earned the label “my banker.”

Mastering the Art of Cross-Sales Webinar Replay

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“In two years, loans are up 34%, assets are up 21%, and we’ve added 60 basis points to Net Interest Margin, but the really dramatic change is our cross-sales. We tripled, from 2.9 to 8.4, on average across the bank—we view this as the ultimate vote of trust from our customers. It’s unbelievable, but very real.”

—Keith Knudsen, President and CEO, Security Bank

How can you build, nurture and enhance customer relationships when they’re working with six or seven other financial institutions?

Quite simply, you can’t.

When your customers feel disconnected, underappreciated and under-served, it’s easy for them to rush right down the street to another hungry bank willing to offer a lower rate.

The most reliable way to keep your best customers is to earn and own the entire relationship.

How?

By mastering the art of cross-sales.

A Blueprint for Unprecedented, Predictable Success

For over 30 years, Roxanne Emmerich and her team at The Emmerich Group have been the only ones able to predictably take banks from 2.2 to over 5 and even 6 cross-sales within one year—a game changer of about 10 points for their efficiency ratios.

More importantly…the system keeps those ratios there…for decades.

“When we started with you, cross-sales were in the 2s, and now we’re in excess of 5 on average across the company, with some banks well in excess of 7.”

—Michael Schoepner, President and CEO, Landmark National Bank

Why Does This Blueprint Succeed When So Many Fail?

Many times, banks had had two… or even three, failed attempts. Many ravaged their cultures trying.

Over 90 percent of our clients double their scores within five months.

From Transactional Bankers to Transformational Bankers

This cross-sales accelerator blueprint has been revamped, updated and tuned-up for today’s hyper-competitive environment and volatile economy.

This exclusive material will only be offered at the complimentary Mastering the Art of Cross-Sales Webinar on Thursday, March 11. If you miss it, you’ll only have a chance at registering to watch its recording for a little while longer.

It’s highly recommended that you have at least three executives watch it with you. This can only be solved at a strategic level—it is not something your head of retail can pull off unilaterally. It takes a full understanding of the CEO and others on the executive team.

View the Cross-Sales Webinar Replay for a proven cross-sales template including:

  • A little-known yet ingenious strategy for taking the focus off of rate and getting prospects to tell you what they value most so you can give them precisely what they want…and collect a premium fee for the effort
  • One very common “myth” that’s killing your cross-sales
  • An iron-clad system that achieves a cross-sales bump of over 100% in 4-5 months
  • Why most bankers, in an attempt to not be salesy are actually being exactly that
  • A quiet, unobtrusive, even innocent-looking way to increase your cross-sales—even if you think your staff can’t or won’t “sell”

Cross-sales mastery can only be achieved with strategic decisions and actions for an intentional congruence between many elements of your bank.

Don’t even think of sending your head of retail alone—it can’t be done from only one position.

The Mastering the Art of Cross-Sales Webinar is where elite, ambitious CEOs, executives, and board members from the nation’s top community banks gather to discover how to double their cross-sales in just a few short months.

This is a complimentary event and you’re busy.  But ask yourself this question: “Can I really afford to miss this?”  Watch the replay now before our cross-sales cycle is over.

Nobody has helped more banks get to top-of-peers status than Roxanne Emmerich. One CEO client referred to her as a “one-woman economic recovery program.”

Bestselling Author: Roxanne is the New York Times, WSJ, and international bestselling author of Thank God It’s Monday! and author of Profit-Growth Banking, Net Interest Margin Solution, and her newest release, The Breakthrough Banking Blueprint.

She is also editor-in-chief of Extraordinary Banker® magazine, which has a readership of 15,000 board members and executives from the best banks in the country.

Banking’s Thought Leader: Roxanne is the founder and chair of the Institute for Extraordinary BankingTM and creator of the BankyTM Award—the highest designation for results-oriented elite community banks of America. Her Best Banks in America™ Superconference is consistently the highest-rated conference in banking.

Transformation Agent: Roxanne is CEO of the Emmerich Group®. With her team, she has, for the last three decades, helped hundreds of banks to transform their performance to get to top 5% performance and, more importantly, stay there. Successful Meetings magazine listed her as one of the top three speakers in the country on organizational culture.

Awarded Contributor: She has been inducted into the National Speaker Hall of Fame, singled out as a University of Wisconsin Distinguished Alumna, and received the prestigious Nido Qubein Philanthropist of the Year award for her ongoing work to build schools in Africa.

Roxanne will ignite a transformation in your bank that helps your team double or triple cross-sales in a few short months while your competition struggles to build and maintain essential customer relationships.

Roxanne Emmerich

Mastering the Art of Cross-Sales Webinar Replay

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