Dear Extraordinary Banking Leader,
This is not a conference. It is a revolt against mediocrity.
Each year, a small, elite group of bank CEOs gather in a room where performance is redefined.
Only a few dozen leaders are handpicked—not because of where they are, but because of who they can become when aligned with the right ideas, the right environment, and the right battle cry.
This is Permission to Be Extraordinary—the private gathering of The Performance Uprising™—those rare Top 5%ers™ who choose to rise, stay at the top, and never settle.
We don’t wait. We move.
Others will wait:
…for rates to shift
…for buy-in from the hesitant
…for Jim Bob to retire
…for the CRM to finally work
We say: Enough.
You’ve seen what happens when banks hesitate. Top-quartile performers lose independence because they mistake momentum for safety.
This isn’t for the comfortable. It’s for the bold.
What Happens in This Room?
Transformation. Measurable. Undeniable.
- Archie McDonnell, Jr.: From bottom to top-quartile in 18 months
- Mike Hannley: From average, he catapulted to 37% ROE
- Patti Steele: From underperforming to a consistent 2.0 ROA
- Cody Burson: From 2.0 to 4.37 ROA—and now holds the second-highest culture score in community banking
This is not theory. This is a results machine disguised as a movement.
Most years, every invitee clears their calendar. They show up. They bring their whole selves.
Because they know: This is the one room in beautiful Naples, Florida, you can’t afford to miss.
Think you’re ready to join the ranks of the extraordinary? Apply now and find out if this room is the right fit for you.
To the most extraordinary version of you,
Roxanne Emmerich
CEO
Join Elite Top 5 Percenter™ Banking Executives
And Make the Leap from Ordinary to Extraordinary
This is where the magic happens.
Unparalleled Performance
Breakthroughs
Measured transformation is the norm, not the exception.
This is not theory—it’s a proven system for elite bank leaders to drive measurable, rapid transformation.
Radical Leadership
Clarity and Confidence
The session offers deep personal insight, helping leaders discover:
- Their unique genius and purpose
- The internal and external blockers to peak performance
- A roadmap to lead with greater clarity, boldness, and impact
Permission to Lead
Without Limits
The event’s core philosophy is built around giving yourself permission:
“I give myself full permission to lead boldly, create massive transformation, and build a legacy of extraordinary impact…”
It’s a powerful identity shift—moving from playing it safe to leading as the catalyst your team and institution need most right now.
Access to
an Elite Peer Group
This isn’t a mass conference—it’s an intimate, invite-only forum for top 5% bank CEOs who are ready to:
- Collaborate with and learn from equally committed peers
- Tackle their most significant performance constraints
- Share courageous decisions and breakthrough insights
Transformation
That Sticks
PTBE’s frameworks and internal rewiring stay with you for life, helping leaders:
- Reclaim momentum
- Improve decision-making under pressure
- Align their team and board around a bold future
A Crucial Inflection Point
in Your Career
The language of the invitation makes it clear:
“This is not a conference. It is a revolt against mediocrity… This is the one room you can’t afford to miss.”
The session is positioned as a career turning point for those ready to leave behind incrementalism and embrace their legacy path.
Apply By July 25, 2025
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Roxanne Emmerich
America’s #1 Authority on High-Performance Banking
Trusted Advisor to Banking’s Best: Roxanne rose from humble beginnings on a Wisconsin dairy farm with only $20 in her pocket for college to become banking’s most respected thought leader.
Creator of the Breakthrough Banking Blueprint™: It’s the battle-tested strategy trusted by elite bank CEOs to rapidly boost profits, dominate markets, and ensure their independence.
Legendary Results— Every Time: She delivers jaw-dropping performance shifts—regularly raising Net Interest Margins by over 150 basis points and tripling cross-sales—results other experts call “impossible.”
Trailblazing Banker Herself:
- First female agricultural lender in her state
- Started one of America’s fastest-to-profit de novo banks
- Founding key investor in two additional high-performing community banks
- CEO of The Emmerich Group and Founder and Chair of the Institute for Extraordinary Banking™
New York Times Bestselling Author & Hall of Fame Thought Leader:
- Author of The Breakthrough Banking Blueprint—hailed as the banking CEO’s survival guide
- 2013 Distinguished Alumna, University of Wisconsin
- National Speakers Association Hall of Fame inductee
- Nido Qubein Philanthropist of the Year Award recipient
The Top 5% Don’t Hope to Perform. They Engineer It.
Two days. Unlimited breakthroughs.
This is where purpose becomes performance—and execution becomes unstoppable.
DAY ONE: THE DISCOVERY THAT CHANGES EVERYTHING
You’ve been running fast. But toward what?
Day One slows the noise… so you can hear the truth.
This is your moment to see clearly—
Your strengths.
Your blind spots.
Your untapped brilliance.
We’ll map the internal patterns that have quietly shaped your bank, your team, and your future.
Limiting beliefs lose their grip when you bring them into the light.
And new possibilities open the moment you see yourself differently.
This isn’t therapy. It’s clarity.
And with it, everything begins to change.
DAY TWO: THE BREAKTHROUGH BUILT
Now we build.
Not a plan. A revolution.
The excuses? Gone.
The fog? Lifted.
The path? Clear.
We reverse-engineer the future from your highest possibility.
Culture, strategy, execution—all aligned to who you now know you are.
No more aimless goals. No more “someday.” Just velocity.
Day Two is where leaders are made.
And where bystanders are left behind.
Apply By July 25, 2025
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FREQUENTLY ASKED QUESTIONS
For Those Who Refuse Mediocrity
What is PTBE—and why do I have to apply?
PTBE (Permission to Be Extraordinary®) is not a seminar. It’s a strategic intervention. Designed for those committed to becoming the highest-performing banks in America, it’s strictly limited to select CEOs and their executive teams. Attendance is by invitation or rigorous qualification only. Why? Because what’s covered here isn’t for the faint-hearted—or the uncommitted.
Who should attend?
This is not for “attendees.” It’s for architects of the future—bank CEOs and Presidents ready to obliterate excuses, dismantle mediocre results, and scale sustainable growth. If you’re not fiercely protective of your culture, performance, and competitive edge… this is not your room.
What can I expect to achieve?
Bank CEOs who engage with PTBE’s methodology typically report:
- NIM increases of 100 to 150 basis points
- Double-digit deposit growth—without rate gimmicks
- Triple cross-sales within months
- High-performance cultures that outperform and outlast
These aren’t anomalies. These are repeatable outcomes—for those who implement.
How is PTBE delivered—and how much time will it require?
Expect an intense, immersive journey. This is not another passive workshop. Each session is laser-focused on real-time breakthroughs and immediate strategy alignment. It’s work—but the kind that accelerates results, unifies leadership, and launches execution.
You’ll receive:
- Pre-session strategy primers
- Live transformation modules
- Hands-on implementation tools
- Elite-tier execution systems
Is this “another leadership training”?
No. This is category-of-one work. Created by Roxanne Emmerich—whose clients have outperformed their peers for over two decades—PTBE is the culmination of proven performance frameworks, cultural engineering, and strategic precision. If you’re looking for theory, go elsewhere. If you’re ready to build a bank that commands respect in any market… you’re home.
What if I’m not ready to commit now?
Then someone else will claim the market that could’ve been yours. Our seats are few and fiercely protected. If you’re not ready, we understand. But remember: the best don’t wait for “ready.” They choose transformation over hesitation.
What’s the next step?
Think you’ve got what it takes? Apply now. The bold don’t wait.
Apply By July 25, 2025
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