Elite Breakthrough Banking:
Revenue Revolution 2022

A one-of-a-kind educational opportunity and your chance to grab a comprehensive playbook you can use to win the premium pricing war of 2022, 2023, and 2024

“We have seen a significant increase in our cross-sales since implementing your proven sales process we learned about at [this event]. We have increased from a team-wide average of less than 3 to finishing 2020 at 5.91. We have also seen individual teammates grow from being fearful of “sales” to routinely building customer trust resulting in individual cross-sales of +10!”

—D. John, President & CEO, Minnesota National Bank


Save $500! Book now before prices go up!

$1497 $997

Hyatt House Naples/5th Avenue
1345 5th Avenue South
Naples, Florida 34102

The round of golf that launched 1,000 changes…

Mike didn’t know it yet, but this round of golf was about to change everything.

As the new CEO of his community bank, he had every intention of exceeding expectations. He figured this was a lay-down sale because the prospect he’d be golfing with was a very good friend with his CLO.

But things weren’t going as planned…

As they talked about financing a big project next quarter, the prospect mentioned a competitor Mike knew to be a consolidator and then the fateful words, “If you can match or beat the rate, let’s talk more about it.”

It was a ridiculous rate.

Mike thought of his team, the constant requests to match rate and complaining about desperate competitors. His typical phrases like, “We have good people” and “We give good service” weren’t working.

Just then, a couple of other golfers approached them at the next tee box and asked if they could play through. As they played through, Mike noticed how effortless their conversation was and was amazed when one of them told the other about a financial decision he was thinking about making and asked his opinion.

That hit Mike like a ton of bricks: His bank’s clients NEVER asked his team members for advice about financial decisions before making them. Their clients had a serious lack of trust in his team.

He instantly realized that if his team had that kind of relationship with his bank’s clients, they could ask for and get premium pricing…even on A+ quality loans.

His team needed this yesterday.

The good news: you and your team will discover the secrets to creating that kind of relationship at the Elite Breakthrough Banking: Revenue Revolution 2022 event.


Save $500! Book now before prices go up!

$1497 $997

The ALL-NEW Elite Breakthrough Banking:
Revenue Revolution 2022

And it’s much easier than you think. The answer is…

WHAT:  A 2-DAY IN-PERSON INTENSIVE where your Bank Executives will walk away with the exact blueprint to achieve unprecedented results, thanks to tools like Performance Culture Templates, Loan Growth Systems, Cross-Sales Templates, and a Playbook to win the premium pricing war of 2022, 2023, and 2024.

WHEN:  June 9– 10, 2022 | Naples, Florida

WHO: CEOs, Presidents, Vice Presidents, and Board Members

WHY: You need the blueprint of how to pull ahead despite your competitors’ desperate moves

Get ready for 2022. Even if you’ve been to one of our previous sales and marketing events, it’s well worth your time to come back. The problems are new, and the program is new and improved to solve the issues you’re facing today. And you might not have time to test your way out of this…

Banking’s Most Results-Oriented Seminar

“I’m overwhelmed.”

“Everybody is paying down, so we can’t grow loans.”

“Desperate competitors are offering ridiculous rates. What do you want me to do?”

Tired of hearing excuses from your team?

Your board doesn’t want to hear them either—they demand results and don’t want to hear “sad stories.”

You’re caught in the middle…so, what do you do when you must get results regardless of circumstances even when they’re justified?

Let’s be real– COVID isn’t going away. Low interest rates aren’t going away any time soon. Desperate competitors aren’t going to stop undercutting you with your best customers.

If you don’t pivot soon, your past successes won’t save you.

At the same time, hundreds of banks are catapulting to top performance. They are growing quality loans at premium pricing even though they have the same problems you do. The difference? They crushed them.

Want to grow loans by earning the entire relationship without price being a factor?

“I wish I would have done this 30 years ago when I started my banking career.” – K. Brown, Vice President, First National Bank

Afterward, your entire executive team will feel like a cohesive, Elite Sales SEAL Team. Here are just a handful of actionable strategies this “bootcamp” will reveal:

  • »
  • The 7 Habits To Hiring the Right People into Your Sales Team that Can Actually Return a Multiple of their Salary
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  • The #1 KEY to Attracting A+ Credits and Win Them at a Minimum 40-60 Basis Point Premium
  • »
  • The Real Reasons Cross-Sales Can & Do Increase for Community Banks (Over 95% of our clients doubled their cross-sales within four to five months)
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  • The Easy-to-Implement Template That Creates Differentiation to Win More Business While Commanding Premium Pricing
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  • The 7-Step Sales Process That Turns “Order Takers” Into Seasoned Pros In No Time Using a Method That Never Feels Like Selling.  If It Feels Like Selling, You’re Doing It Wrong.

Are These The Kind of Results You’d Like to Personally Announce to the Board?


Does this sound familiar?  “Desperate competitors are kicking me against the wall with ridiculous rates and I’m losing good customers…  And DON’T get me started on the threat CREDIT UNIONS continue to have on my bank…”

“Meanwhile, my sales team hasn’t had to produce any new loans since the start of the pandemic so their skills are rusty at best.  When they do find something, they can only come back with “caveat deals” that might even look promising but always end with these dagger-in-the-heart words:  “if we can just match the rate…”

Isn’t that the purpose of a sales person?  To change the pricing relationship?

There IS a better way…


Save $500! Book now before prices go up!

$1497 $997

When You Join Us, You’ll Receive Exclusive Access to Our Sales Franchise System of Banking Used by the Top-Earning Community Banks in America

Every community bank needs loan growth right now.   Most have little to no plan for accomplishing this.  We have the proven blueprint and can help you implement it, but the time to start that process is NOW.

You might be looking at 2022 with trepidation regarding your sales goals and what can be achieved.

Later on, you might feel like Chad, happy to report this at the next shareholders meeting:

“We not only met EVERY goal in ALL our branches, but we exceeded many of our goals by 100 percent! Our entire organization acts like a team! I can’t imagine any CEO who wouldn’t want this.”   –C. Hoffman, Chief Executive Officer, Richwood Bank

Right now, you might be thinking your 2021 loan growth wasn’t anything you’d want to go back to and that even your superstars didn’t know how to consistently land the bigger deals.

Later, your sales team might be feeling like Virginia Partners who reported:

“Now I know how to win the “A+” clients with the steps I’ve learnt through the program… I would recommend everyone take this program.  Newcomers and veterans alike.” –F. Capuano, Virginia Partners

This is a unique time in the history of your bank that represents a hinge point:  Go back to the same ol’ same ol’ or re-energize, re-engage, and re-focus your sales team to an enduring results-oriented, tied-to-profits cohesive unit.

Roxanne has been doing this a long time and she understands every challenge you are facing and knows exactly how to get you over it. 

Even clients that have invested in programs over the last few DECADES and got an initial bump but then returned to “normal” have been SHOCKED at the enduring change in their bank and sales team specifically.

Life is just more fun when everyone is smiling:  employees, shareholders, customers– and don’t forget YOUR OWN smile that you’ll have a hard time shaking.  Success always feels better than the alternatives.



This is a must attend event for CEOs, Presidents, Executives, Vice-Presidents, Board Members and top-producing movers and shakers in the community banking world. Send a big enough team so you can return to your bank and hit the ground running…

Just When Your People Are Exhausted and Feel Like They Don’t Want to Be Pushed Anymore… 

…Now The Real Work Begins, Which IS:

Developing that entire relationship and getting that premium pricing on loans…

But you might be wondering:  HOW EXACTLY DO I DO THAT?

Because you know you’re going to lose them to other banks without a strategic plan to implement and KEEP the great customers you have now.

The elite and ambitious community banks KNOW how to go after and KEEP A+ clients and solidify them as foundational clients for years to come.

How do those elite and ambitious banks do it?

Roxanne has the keys to the kingdom.  We taught those banks how to systematically do that with every confidence about the future direction of those banks.

And we can do it for you, too.  It’s not too late, but time is running out because EVERY community bank executive is thinking the same thing: “we need to plan NOW how we’re going to grow our loans in 2022.”  Let’s get started…



Nobody has helped more banks get to top-of-peers status than Roxanne Emmerich.
One CEO client referred to her as a “one-woman economic recovery program.”
Bestselling Author:  She is the New York Times, WSJ, and International bestselling author of Thank God It’s Monday!® and author of Profit-Growth Banking, Net Interest Margin Solution, and her newest release, The Breakthrough Banking Blueprint.

She is also editor-in-chief of Extraordinary Banker® magazine, which has a readership of 15,000 board members and executives from the best banks in the country.

Banking’s Thought Leader: She is the founder and chair of the Institute for Extraordinary BankingTM and creator of the BankyTM Award—the highest designation for the results-oriented elite community banks of America. Her Best Banks in America is consistently the highest-rated conference in banking.

Transformation Agent: Roxanne is CEO of the Emmerich Group®. With her team, she has, for the last three decades, helped hundreds of banks transform their performance to get to top 5% performance and, more importantly,  stay there. Successful Meetings magazine listed her as one of the top three speakers in the country on organizational culture.

Awarded Contributor: She has been inducted into the National Speaker Hall of Fame, singled out as the University of Wisconsin Distinguished Alumna, and received the prestigious Nido Qubein Philanthropist of the Year award for her ongoing work to build schools in Africa.

And at Elite Breakthrough Banking: Revenue Revolution 2022, she’ll ignite a transformation in your bank that will take you to aspirational and results-oriented performance levels.

Roxanne Emmerich



IMPORTANT:  If you’re a “member client” of the Emmerich Group, please contact Coaches@EmmerichGroup.com for access details as event tuition is included with your membership. Thank you.

SPECIAL INVITATION FOR ‘Non-Member’ Clients:  This event is reserved for member clients only, but we’ve opened up a limited number of seats for other banks that want to attend by sending up to 4 executives for one all-access pass tuition.  To qualify and claim your spot, please complete the registration below.


(Includes your ticket with
up to 3 additional team passes)

$1,497 $997

Call (952)737-6730 between 8am – 5pm CST,