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Busting the #1 Myth About Sales

by | Sales Process

There’s this myth in community banking…

It goes like this:

“Sales is hard. Sales is uncomfortable. It feels, well, salesy…”

If it feels like sales, you’re doing it WRONG!

Sales is, more than anything else about service.

You SERVE the customer by asking great questions, delivering deeper understanding and guiding them to the best possible solution for their specific situation…

Today’s video show you exactly how to do all of that…

But before you go watch it, you might just want to grab a new tool we just released…

It’s called the Team Selling Checklist and it’s for community banks who are making the shift to “team selling” (and you should).

Just don’t do it without reading this first (if you’re already heading down that road, you’ll absolutely want to grab it)…

Inside this 14 point checklist you’ll discover:

=> The secret “emotional intelligence” profile your team lead must possess (and the profile that will destroy your team, if you put THAT person in charge).

=> What 3 things you must do to give your team an “unfair advantage” over the competition…do this and your team will be unstoppable!

=> When to involve your executives to win BIG DEALS.

=> The secret to structuring your team…mess this up and you’ll REPEL clients, kill cross-sales and lose your best people…

More From The Blog

Your Team Selling Checklist [VIDEO]

Tag-alongs aren’t team selling. Use this checklist to assign roles, split first vs. second call objectives, and run the pre-call prep that produces 85–90% close rates on top-100 prospects.

How Community Banks Deliver WOW Customer Service [VIDEO]

Most banks deliver “pretty good.” That’s not loyalty. This episode reveals a 3-step execution system—blended learning, measurement, coaching, and celebration—to engineer daily WOW service that sticks and grows deposits, margin, and community pride.

The AI Wild West

AI isn’t coming—it’s already here. Discover why most bank roles are now obsolete, and what your team must become to survive.

Why Culture Cannot Be Delegated

Most banks pretend that culture can be delegated. Wrong. Elite banks weaponize culture as their profit engine. Here’s the system CEOs can’t ignore.