Because
Community Banking Matters
Because
Community Banking Matters
We believe banking is a calling—your purpose is too important to settle for mediocrity.
We believe that extraordinary results are not a nice-to-have—they’re a mandate.
We believe performance without purpose is empty—and purpose without performance is poverty.
We believe the enemy isn’t change—it’s drift. And it’s costing you more than you know.
We believe great banks are not built by vendors, but by leaders with vision, guts, and a proven system.
We believe you’re one courageous decision away from breakthrough.
We believe the best banks in America aren’t lucky—they’re deliberate.
We believe it’s time to stop waiting… and start leading.
We believe banking is a calling—your purpose is too important to settle for mediocrity.
We believe that extraordinary results are not a nice-to-have—they’re a mandate.
We believe performance without purpose is empty—and purpose without performance is poverty.
We believe the enemy isn’t change—it’s drift. And it’s costing you more than you know.
We believe great banks are not built by vendors, but by leaders with vision, guts, and a proven system.
We believe ego is the most expensive thing on your P&L—and humility is your secret weapon.
We believe your people want to be great—and will be, if you build a culture that expects and equips greatness.
We believe you’re one courageous decision away from breakthrough.
We believe the best banks in America aren’t lucky—they’re deliberate.
We believe it’s time to stop waiting… and start leading.
Welcome to The Emmerich Group
Transforming Banks into Profit Powerhouses
At The Emmerich Group, we’re not here to dabble in mediocrity. We’re here to help results-oriented banks that aspire to dominate their markets and achieve elite performance.
Some banks come to us because they’re struggling to find their footing. But most come because they’ve done the math: every month they’re not in the top 5% of performance in all key metrics, and they’re losing millions in potential profits. Boards don’t want excuses—they want results. That’s where we come in.
Our proprietary cNote™ software and project management system chart every step of the way. This system creates a customized blueprint tailored to your bank’s unique values, markets, and “utopian goals.” You’ll see the exact course of implementation for aligning everyone and everything to profit and eliminating the expense and frustration of missteps. It’s precision planning that ensures measurable results.
Ready to Lead
The Performance Uprising™
A call to arms for community banks that refuse to be average
They told you to wait.
Wait for rates to move.
Wait for “buy-in.”
Wait for the new tech.
Wait until Jim Bob retires.
Wait… until what?
Until it’s too late?
We say: Enough.
This is not the time for hesitation, paralysis by analysis, or pedestrian solutions.
This is the time for a Performance Uprising.
We are the unapologetic elite.
We don’t do theory—we deliver bankable results.
- We build cross-sales into cultures.
- We ignite deposit growth—sticky and sustainable.
- We embed accountability so deep, mediocrity taps out.
We’re not advisors.
We’re not consultants.
We’re combat-proven implementers who transform banks into Top 5%ers™.
While others nibble at change, we devour it.
While others install another “program,” we lead a revolt against outdated thinking.
The Performance Uprising is a movement.
A brotherhood and sisterhood of bankers who refuse to let their legacy die in spreadsheets and slogans.
We don’t ask permission.
We don’t “wait and see.”
We act. We win. We repeat.
IF YOU’RE READY TO:
- Grow deposits without rate-chasing,
- Raise NIM without cutting loan-quality corners,
- Triple cross-sales and client love,
- And rally your team around purpose and profit…
Then join the Uprising.
Or step aside—because we’re coming.
How the Uprising Began
“We didn’t plan a revolution. We just couldn’t stomach another funeral.”
I remember the day it broke me.
I had just stepped out of another boardroom. Another community bank. Another group of good, decent people who believed they were “doing fine.”
They weren’t.
They were bleeding.
Margins were shrinking.
Cross-sales were comatose.
Team morale? Disguised in polite nods and empty smiles.
They were doing what they’d always done—just slower, smaller, and with less fire.
And the worst part?
They were calling it “normal.”
That day, I didn’t just walk out of a meeting—I walked out of a funeral.
A funeral for ambition, profit, and the promise of what that bank could have been.
And I knew then: I couldn’t watch another bank die a slow, respectable death.
So I gathered the relentless ones.
The misfits of the industry who refused to accept that community banking was a dying breed.
The implementers. The builders. The “figure it out” types.
People who didn’t just preach performance—they delivered it.
We didn’t want to fix banks.
We wanted to wake them up.
And that’s how The Performance Uprising™ began.
It’s not a program.
It’s not a process.
It’s a rebellion.
Against mediocrity.
Against delay.
Against “good enough.”
It’s for the banks that still believe.
Who still have fight.
Who are ready to tear down the excuses, defy the norm, and lead with purpose and profit.
We don’t save banks.
We revive their greatness.
That’s the story.
That’s the Uprising.
Roxanne Emmerich
CEO
Roxanne Emmerich
CEO, The Emmerich Group
Founder, Institute for Extraordinary Banking™
Bank Performance Strategist | Culture Transformer
New York Times Bestselling Author and Speaker Hall of Fame Inductee
She started with twenty bucks, a borrowed suitcase, and a dream that didn’t make sense to anyone else.
No connections. No silver spoon. Just a Wisconsin farm girl who milked cows before dawn and believed—with stubborn, unshakable certainty—that she was meant to do something extraordinary.
And she did.
For decades, Roxanne Emmerich has been the go-to strategist for bank CEOs and boards who are no longer satisfied with “decent” results. They want transformation. The kind that elevates a bank from chaos to clarity… from crisis to category leader… from “pretty good” to Top 5% in the nation.
Hundreds of banks have made that leap—hundreds—through her proprietary Breakthrough Banking Blueprint™, a system so proven it’s become the standard for top-performing banks. Roxanne has personally saved dozens of banks from the brink of disaster—some days away from regulatory shutdown—and guided them to become industry powerhouses. And she’s taken already-great banks to heights they never dreamed possible.
She’s not a theorist. She’s lived it—launching one of the fastest-to-profit de novo banks in the country, investing in and leading two others, and blazing trails as the first agricultural lender in her state. She’s taught at nearly every graduate school of banking in the U.S., showing incoming CEOs what it really takes to lead.
As CEO of The Emmerich Group, Roxanne leads a powerhouse team of strategists, consultants, and performance coaches—helping banks across the country execute transformation with precision and heart.
But perhaps her most powerful contribution is her unwavering commitment to the soul of American finance: community banks.
When Gallup named “banker” the least respected profession during the Great Recession, Roxanne didn’t hide. She stood up. Keynoting the ABA Community Bankers Conference, she issued a rallying cry—and backed it with action. She founded the Institute for Extraordinary Banking™ and launched the Banky™ Awards, honoring the heroic banks who dared to be different… who served with purpose, profit, and principle.
That’s the thing about Roxanne.
She’s here to ignite a movement—to help you build a bank that your customers brag about, your competitors fear, and your board is proud to govern.
Results That Matter:
Leading Banks to the top
Roxanne Emmerich, founder of The Emmerich Group, doesn’t dabble in theories or play around with good intentions. She delivers results that make leaders sit up, take notes, and take action. Through her leadership and the team at The Emmerich Group, she’s transformed more than 300 banks, taking dozens of them into the top 5% of performance.
This isn’t guesswork. These results are built on her Breakthrough Banking Blueprint™, a proven system that:
- Aligns teams with profit-driving goals.
- Turns organizational culture into a powerhouse of results.
- Positions banks as “Best Places to Work”, attracting the best talent while dominating their markets.
Results you can expect:
- Net interest margins up by 150 basis points.
- Cross-sales tripled.
- Teams operating at high-performance levels they never thought possible.
This is what happens when Roxanne Emmerich and her team are involved.
Committed to the
Future of Community Banking
At The Emmerich Group, we don’t just work with banks—we champion their mission. That’s where the Institute for Extraordinary Banking™ comes in, to establish the gold standard and ensure that community banks thrive.
As Roxanne says:
“When community banks win, small businesses flourish. And when small businesses flourish, America thrives.”
The Institute equips banks with the tools, recognition, and strategies they need to dominate their markets while fueling the backbone of the American economy.
Ready to Transfom Your Bank?
The Emmerich Group is for banks that refuse to settle for mediocrity. We are for ambitious, results-oriented banks that aspire to be among the best—the most elite performing in the country. If you’re ready to stop leaving profits on the table and start achieving results that matter, it’s time to take action.
Ask yourself: If you were achieving top 5% performance in every key metric, what would the financial improvement be each month? How many months is your board willing to absorb the loss of not achieving those goals?
Apply today to join the select few banks that don’t just survive—they dominate.
For Members: Call (952) 820-0360 | Non-Members: Call (952) 737-6730
Interest Rates Way Up
“We were able to capture a floating rate in a rising rate environment. That was just as big a deal as getting the $10 million loan. It’s the only floating rate that company has. [We were] able to negotiate that by making sure we stuck to your sales process and held tight…and it worked.”
N. Grigsby
President & CEO
Farmers State Bank
Deposit Growth Miracle
“Before we worked with The Emmerich Group, we had tried many consultants and training programs with little or no improvement. Within 30 days of our Kick-Butt Kick-Off®, we grew more than we had in the previous 10 years combined—35% annualized in 30 days! The growth of deposits and loans can only be described as a miracle and the profits were up 44%. Ongoing growth has soared from there. The systems keep taking us further.”
P. Steele
Chief Executive Officer
Builtwell Bank
