So, you’re at the start of the sales funnel. And a prospect has been prequalified, and it’s time to make the first call. Most bank sales people take one large gulp of air and then smother the prospect until the end of the call with how good, fast, easy, reliable, inexpensive, and reputable their bank’s services are.
Although you’ve alluded to value throughout your monologue, it has yet to be proven.
This is what is called a level-one investigation. Yes, you’ve told them everything you have to offer but have they really listened? Why would they?
