Why Top-Performing Banks Never Delegate Culture
Many banks assign culture to committees and wonder why nothing changes. Discover why executive ownership is the key to sustainable culture transformation and top-tier performance.
Welcome to the Top 5 Percenter™ Blog
Create a Top 100 Plan that Rocks
Create a “Top 100” plan for an extremely high level of giving and care for those prospects and clients who are most valuable. It’s your insurance policy to retain and grow business with top targets and to create referrals from those people.
Your “Top 100” contact plan should:
- Provide value.
- Be a top-of-mind GIVE plan.
- Expand their knowledge of you—case studies, similar problems with solutions, etc.
Vary the communication approach: Personalized letters stand out. Hand-written cards, books, checklists, info pertaining to finance and other topics, templates, copies of articles, seminar invitations, and phone calls mixed into a variety approach should keep the person knowing you’re thinking of them. Always make sure the accompanying letters are signed personally and addressed to a specific person.
More From The Blog
Nice Doesn’t Pay the Bills: Why Culture Determines Profitability
Most banks focus on strategy. Elite banks focus on culture systems that produce profitable behavior. Discover why culture may be your biggest growth lever.
Halfway Is No Excuse: The Midyear Execution Test Every Bank Must Pass
Midyear is not the time for excuses. It is the diagnostic checkpoint where elite community banks assess what’s working, fix what’s not, and accelerate execution before year-end.
Stop Letting Pedestrian Thinking Run Your Bank’s Future [VIDEO]
Most banks are not suffering from a technology problem. They are suffering from a thinking problem. Roxanne Emmerich explains why second-order thinking is now essential for community bank executives preparing their teams for AI, change, and the next wave of performance pressure.
Turn Your Banky Award Into a Year-Round Growth Weapon
A Banky Award is more than recognition. Used correctly, it becomes third-party proof that helps your bank stand out, build trust, and become the obvious choice in your market.
Your Bank’s USP Is Either Indisputable—or Invisible
Most banks don’t need another branding exercise. They need a USP that prospects believe. Roxanne Emmerich explains how credibility, systems, awards, and proof points turn differentiation into a revenue-driving advantage.
Why Your Bank Needs Proof—Not Promises—to Win Premium Clients
Most banks claim to be different. The best banks prove it. Discover how credibility-based positioning drives growth, trust, and profitability.
Your Bank Doesn’t Have a Performance Problem—It Has an Accountability Gap
Most banks don’t have a performance problem—they have an accountability gap. Discover the system top banks use to drive execution.
Your Marketing Isn’t Broken. Your Positioning Is.
Most bank marketing does not fail because the message is weak. It fails because the bank has no compelling position in the market. In this video, Roxanne reveals how community banks can sharpen their USP, strengthen credibility, and win more business without racing to the bottom on rate.
Why the Top 1% of Banks Win While Everyone Else Spins
Most banks rely on effort. Top banks rely on systems. Discover what separates the 1% from everyone else.