Stop Matching the Competition [VIDEO]
Rate matching drains margin. Install USPs that matter, differentiate, and promise explicit benefits—so buyers pay more without a price match.
You’ve seen it before…
Someone becomes a millionaire and then loses it all…
BUT they manage miraculously to gain back their millions in almost no time.
How in the world are they able to do this? Are they just luckier than others?
No—they simply realize that they are in control of their results. For great leaders, external factors are an afterthought. They know that they can accomplish greatness regardless of their circumstances.
Community Banks are no different. The banks that are achieving lofty cross-sales numbers and getting A+ quality credits at premium pricing believe they are worth more, and they are demonstrating that value to your customers.
I hear community bank CEOs say all too often, “We simply can’t compete with the big guys.”
Unfortunately, they are probably right…
BUT not because their competitors defeated them. It is because they defeated themselves by letting their circumstances dictate their actions.
You may be thinking to yourself… ‘This isn’t the problem.’
Maybe you already know that you’re better than your competitors.
Maybe you already know that you can give extreme value to your clients.
But are you clearly demonstrating this value to your prospects?
This is where many banks struggle, so if this sounds like you… you’re not alone.
We’ve put together a special event…
This event is not for everyone. This event is strictly for entrepreneurial bankers looking to blow past their order-taking competitors.
This is an opportunity that you won’t find anywhere else. We’ve invited the top CEOs from the country’s most innovative community banks.
Get all the conference details here then IF you plan to be more than just another order-taker that is okay with “just getting by”, I recommend you make a modest investment in yourself and your bank and attend the Super Conference.
Rate matching drains margin. Install USPs that matter, differentiate, and promise explicit benefits—so buyers pay more without a price match.
Tag-alongs aren’t team selling. Use this checklist to assign roles, split first vs. second call objectives, and run the pre-call prep that produces 85–90% close rates on top-100 prospects.
Most banks deliver “pretty good.” That’s not loyalty. This episode reveals a 3-step execution system—blended learning, measurement, coaching, and celebration—to engineer daily WOW service that sticks and grows deposits, margin, and community pride.
Roxanne Emmerich exposes the hidden flaw in your strategy that’s quietly destroying net interest margin — and the proven path to take back your pricing power.
AI isn’t coming—it’s already here. Discover why most bank roles are now obsolete, and what your team must become to survive.
Your plan won’t save you. A strategic planning system designed for high-stakes execution will. Here’s how top community banks avoid merger collapse.
Most banks pretend that culture can be delegated. Wrong. Elite banks weaponize culture as their profit engine. Here’s the system CEOs can’t ignore.
Roxanne Emmerich exposes the toxic lie behind most strategic plans—and the second-order thinking top banks use to pull away from the pack.
Your boardroom may be your biggest blind spot. Discover how elite banks fix strategy at the Breakthrough Banking Blueprint™ Bootcamp.
Most boards are left out of execution—and it’s destroying performance. Here’s how top 5% banks fix it.