Stop Matching the Competition [VIDEO]
Rate matching drains margin. Install USPs that matter, differentiate, and promise explicit benefits—so buyers pay more without a price match.
You have a strategic plan. That’s good. But does it have a life beyond the paper it’s written on? Is it driving you toward success—or is it just something you checked off a list of “Things Good Banks Should Do”?
If they’re honest, about 95 percent of bank execs would have to say “Oh well, nice try.” Most strategic plans just don’t end up making a difference. That’s a serious problem. In addition to losing the value of a good plan, your executive team can lose weeks every year drafting a 50-page behemoth that ends up gathering dust.
So what does a good plan look like? For starters, if you want it to be read and followed, it’s one page long. No, not 3 to 5 pages—ONE! And it starts by identifying target niche markets because that’s what the whole plan has to be about.
Strategic planning is just one of the areas we covered in our Bank Builders Strategy Series. If you missed that important series, take heart! It’s now it is available as an 8-part team building program.
Each week you’ll receive a strategy to bring together your team to focus on an important aspect of creating growth and profit for your bank.
You can access the free Bank Builders program here.
This is an unmissable opportunity for banking leaders looking for ways to enhance the service, sales and management approaches in their institutions. Most organizations enroll all of their executives and managers so they can have a common language of breakthrough for the best possible results.
See you there,
Roxanne Emmerich
President and CEO
P.S. If you’d like to discuss your bank’s specific challenge, we have our consultants standing by… just give us a call at 952-820-0360 to see how The Emmerich Group can help you move the needles that take your bank on a new path to profitability.
Rate matching drains margin. Install USPs that matter, differentiate, and promise explicit benefits—so buyers pay more without a price match.
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