Why Top-Performing Banks Never Delegate Culture
Many banks assign culture to committees and wonder why nothing changes. Discover why executive ownership is the key to sustainable culture transformation and top-tier performance.
Welcome to the Top 5 Percenter™ Blog
Pulling Ahead in Difficult Times [VIDEO]
These are difficult times, and they require difficult actions but very important actions. So let’s talk about what the best organizations, that pull ahead during calamities and recessions, are doing differently. What are the organizations that always seem to make it, and pull ahead of their competition during difficult times doing right now.
Pulling Ahead in Difficult Times
The first thing that most organizations and their leadership will do is they’ll run to all the responsive activities that are required. And even though those are important, what’s more important is at the same time that they’re also engaging with their very best, most profitable customers.
So even though it’s important to get through the whole list quickly and ask them how they are doing, what’s even more important is that you’re scheduling calls with them, whether they be an interactive virtual conversation or however you’re going to do that. Ask them what their concerns about what might happen are? What kind of resources do they think that they’ll be needing to be pulling ahead?
But the most important question is, at the end of this, when you’ve pulled ahead of your competition, what does that look like for you? Because it’s not until you understand that…, that you can really help them, and it’s not until you asked that question that you will pull them out of reaction mode. So start quickly to have those conversations with your best customers. Calm their fears, bring them ahead. This is when leadership really counts!
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.
More From The Blog
Nice Doesn’t Pay the Bills: Why Culture Determines Profitability
Most banks focus on strategy. Elite banks focus on culture systems that produce profitable behavior. Discover why culture may be your biggest growth lever.
Halfway Is No Excuse: The Midyear Execution Test Every Bank Must Pass
Midyear is not the time for excuses. It is the diagnostic checkpoint where elite community banks assess what’s working, fix what’s not, and accelerate execution before year-end.
Stop Letting Pedestrian Thinking Run Your Bank’s Future [VIDEO]
Most banks are not suffering from a technology problem. They are suffering from a thinking problem. Roxanne Emmerich explains why second-order thinking is now essential for community bank executives preparing their teams for AI, change, and the next wave of performance pressure.
Turn Your Banky Award Into a Year-Round Growth Weapon
A Banky Award is more than recognition. Used correctly, it becomes third-party proof that helps your bank stand out, build trust, and become the obvious choice in your market.
Your Bank’s USP Is Either Indisputable—or Invisible
Most banks don’t need another branding exercise. They need a USP that prospects believe. Roxanne Emmerich explains how credibility, systems, awards, and proof points turn differentiation into a revenue-driving advantage.
Why Your Bank Needs Proof—Not Promises—to Win Premium Clients
Most banks claim to be different. The best banks prove it. Discover how credibility-based positioning drives growth, trust, and profitability.
Your Bank Doesn’t Have a Performance Problem—It Has an Accountability Gap
Most banks don’t have a performance problem—they have an accountability gap. Discover the system top banks use to drive execution.
Your Marketing Isn’t Broken. Your Positioning Is.
Most bank marketing does not fail because the message is weak. It fails because the bank has no compelling position in the market. In this video, Roxanne reveals how community banks can sharpen their USP, strengthen credibility, and win more business without racing to the bottom on rate.
Why the Top 1% of Banks Win While Everyone Else Spins
Most banks rely on effort. Top banks rely on systems. Discover what separates the 1% from everyone else.