Everyone is In Marketing [VIDEO]
Whenever I do the Breakthrough Banking Blueprint Conference, I ask the question “Who here is in marketing”, and one or two hands go up. I ask again, “Who here is in...
What if you thought about your bank as a franchise?
Seriously, any business should think of itself as a franchise system. And everything in your bank should be thought of as a system. And of all the bank franchise systems, the most important of those is the revenue system.
Let’s face it. Revenue solves lots of problems.
But most banks really don’t have a revenue system. They have a lot of well-meaning people who work very, very hard, make a lot of calls, and try really hard. But they don’t have a system to figure out and identify who your next most profitable customer is.
Seriously, there are top 100 next best prospects. So how do you figure out who they are? And then how do you put them into a system?
If you don’t have a system:
This takes a system. And it’s going to take great adherence to a well-thought-out A/B split-tested system.
It works. In fact, there are banks that have radically transformed their performance and profitability by thinking of their bank as a bank franchise system and putting all the elements in place. And then the crazy thing is watching everyone execute with perfection as opposed to winging it.
That’s the game you want to be thinking about. So think of your bank as a franchise system. But of all the franchise systems, the most important system of all is that of safe, profitable revenue.
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.
Want to find out more about the bank franchise system that can get you to top-of-peer performance and stay there? Get your copy of the Breakthrough Banking Blueprint here.
Whenever I do the Breakthrough Banking Blueprint Conference, I ask the question “Who here is in marketing”, and one or two hands go up. I ask again, “Who here is in...
It’s a whole new playing field out there. With AI we now have the tools to find your next best customers, but if you don’t bring wisdom to the tools, you have more...
We know that for banks that have 2 billion in assets that anywhere between 50 to 140% of their profits come from their top 100 most profitable customers. But the real...
Several years ago, there was a gentleman who came into our boot camp, and he was an EVP of a bank on the West Coast. He told me that they had hired a firm, spent...
All of our Top 5% performing banks have something in common. They've all mastered the science of team selling. Yeah, I know you think you're doing team selling...
Most bank CEOs tell me, we have great people, and yet, sometimes they suffer not such great efficiency ratios, return on assets, return on equity. And what they're...
I believe it's fun to win. How about you? What if you could help your lenders win more and better deals. If you're the kind of leader whose team already brings in...
I believe quality loan growth is one of the top three drivers of sustainable profitability for banks. What if you could restructure your lending department and...
Do you agree that high quality customers love high quality attention? Let's explore how you can transform your safety and profitability by creating the kind of...
Are you tired of accepting or being bound by limiting beliefs? Today, we're going to blow up the biggest limiting belief in banking. It's so bad that it keeps you...