Turn Your Banky Award Into a Year-Round Growth Weapon
A Banky Award is more than recognition. Used correctly, it becomes third-party proof that helps your bank stand out, build trust, and become the obvious choice in your market.
Welcome to the Top 5 Percenter™ Blog
Merry Christmas [VIDEO]
Merry Christmas to you, your team, and your family. At a time like this, we should stop and reflect on what this holiday is all about.
It’s all about family, and we know it—because having the love and the ability to impact other people in the world and the ones that we brought into the world is a wonderful thing.
But listen: Our family extends beyond the family that we’ve given birth to and the one we’re birthed into. We also have a family called our team. And a family called our community. And the one thing that causes me to get up in the morning every day and work hard to help community banks thrive is knowing the impact that a community bank has within the community.
Let’s face it, when the last community bank leaves the community, you’ll get brain drain and a lot of other problems. This is a great time to reflect on how what you do matters. It is the impact you make on your community and the people within it. And that is so much more powerful than the transactional things you’re thinking about.
So, Merry Christmas to you, your family, and others, and please give them the gift of presence this holiday. Because remember—when you listen and are aware of what their needs are, they feel valued. And what could be a better present under the tree than that?
– Roxanne Emmerich
I hope you’ll watch and share the video with my thanks and best wishes for your holiday.
More From The Blog
Your Bank’s USP Is Either Indisputable—or Invisible
Most banks don’t need another branding exercise. They need a USP that prospects believe. Roxanne Emmerich explains how credibility, systems, awards, and proof points turn differentiation into a revenue-driving advantage.
Why Your Bank Needs Proof—Not Promises—to Win Premium Clients
Most banks claim to be different. The best banks prove it. Discover how credibility-based positioning drives growth, trust, and profitability.
Your Bank Doesn’t Have a Performance Problem—It Has an Accountability Gap
Most banks don’t have a performance problem—they have an accountability gap. Discover the system top banks use to drive execution.
Your Marketing Isn’t Broken. Your Positioning Is.
Most bank marketing does not fail because the message is weak. It fails because the bank has no compelling position in the market. In this video, Roxanne reveals how community banks can sharpen their USP, strengthen credibility, and win more business without racing to the bottom on rate.
Why the Top 1% of Banks Win While Everyone Else Spins
Most banks rely on effort. Top banks rely on systems. Discover what separates the 1% from everyone else.
Stop Nice. Start Accountable: Why Your Culture Is Failing (and How to Fix It)
Most banks don’t lack accountability—they tolerate avoidance. Discover how to build a culture that drives real performance.
Healthy Dissension: Eliminate Toxic Disagreement Before It Erodes Your Culture
Toxic disagreement is silently eroding your culture. Discover how top bank leaders turn conflict into performance—without the damage.
Banish the Culture Ghosts Sabotaging Your Bank’s Performance
Most banks tolerate toxic behaviors longer than they should. Discover how “culture ghosts” sabotage performance—and how to eliminate them for good.
Drama Detox: The Leadership Move That Eliminates Gossip and Ignites Results
Gossip and blame quietly destroy performance in many banks. Discover how leaders eliminate workplace drama and create a culture where top performers thrive.