The Real #1 Motivator at Work (It’s Not Pay)
Most executives assume pay motivates employees most. Research shows the real driver is daily progress—and leaders who define it unlock higher performance.
A picture is worth a thousand words. Cliché? Yes. Lie? No.
The brain thinks in pictures, not words. When you are proposing your solutions, your prospect is much more likely to arrive at the decision you want if you paint a picture of what their world would be like with your solution in place.
Grab hold of their attention and stimulate their imagination. Use analogies, metaphors, stories and anecdotes to create a pain-free world for the prospect. If, with your help, they can imagine a state of euphoria, you’ve won their confidence.
Most executives assume pay motivates employees most. Research shows the real driver is daily progress—and leaders who define it unlock higher performance.
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