Taking Ambitious Community Banks to a 
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. (more…)
Volatile Economy Exposes Mistakes [VIDEO]
Challenging times can be overwhelming. They can also be times of great opportunity for those who stay awake.
First, we have to change our way of doing things and discover—or rediscover—the ability to systematically pull in the very best new customers at premium pricing.
What Is Your Conversion Rate From Inquiry to Customer? [VIDEO]
What is your opportunity cost per inbound call?
In other words, how much profit is lost per mishandled call that doesn’t turn into a lead, then a customer, then a full relationship?
I’m going to show you some math that’s going to make you a little bit crazy as an executive of a bank. (more…)
The Single Most Important KPI for ROI in Marketing [VIDEO]
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look.
More than a feeling—how bank culture drives profit [VIDEO]
Does bank culture really matter?
Gallup tells us that if you have an average amount of disengagement, it will rob $3,400 from your bottom line for every $10,000 of payroll.
So YES, culture is a big deal.
How to keep your best people during the “Turnover Tsunami”… [VIDEO]
What are the cultural steps you need to take now to ensure that you have the glue to keep your best people?
The glue to keep your best employees… [VIDEO]
According to BambooHR®, one-third of your people plan on dumping you in the next six months. Yikes.
This begs the question, what kind of glue do you need to make sure your very best employees stick with you during a time of accelerated “employee poaching?”
More Profit and Productivity with Fewer People [VIDEO]
With the current competition for good people, it’s never been more important for you to elevate the productivity per employee.
Let’s face it, not everybody’s going to get all the A’s superstars attracted to their team.
A Proven Strategy to Attract More Profitable Customers [VIDEO]
Do you have a proven strategy to attract more profitable customers?
No, this strategy isn’t to hire more lenders.
No, this strategy isn’t about stealing the guy from next door.
No, this strategy isn’t about having your officers do more officer calls.
Those are all tactics. Those are not strategies.
Better executive decisions in half the time [VIDEO]
Most bank executives take entirely too long to make poor business decisions.
Let’s face it, this is not sustainable. Being an executive means learning how to make better decisions faster. Saying it and accomplishing it are worlds apart.