A Proven Strategy to Attract More Profitable Customers [VIDEO]

Do you have a proven strategy to attract more profitable customers?

No, this strategy isn’t to hire more lenders.

No, this strategy isn’t about stealing the guy from next door.

No, this strategy isn’t about having your officers do more officer calls.

Those are all tactics. Those are not strategies.

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Are your employees about to dump you? [VIDEO]

Are One-Third of Your Employees About to Dump You?  I hope not, but that’s what the research is showing will happen in the next six months.

In fact, according to research done by Bamboo HR, 79% said they felt “burnt out” in the last month, and 53% experienced “burnout” in the last week. This is a severe problem.

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The Real Question Is, Can You Afford Not To? [VIDEO]

A dear friend asked me a question one time, “oh really, can you afford not to?” and I thought that was one of the most brilliant questions I’ve ever heard.

Let me pose it to you this way.

Can you afford not to figure out how to increase your net interest margin by 100 basis points while bringing down your cost of funds and bringing up the quality of the loans you’re making?

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The Single Most Important KPI for ROI in Marketing [VIDEO]

I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look.

Then I dug a little bit deeper to ask them, “Well, tell me what net interest margin is, and how you as a marketing department tie into a net interest margin?” Blank stares. Nobody knew.

Not one person in an entire association knew probably the most important KPI for their department.

Now, if that’s happening in almost every bank within this country,

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More than a feeling—how bank culture drives profit [VIDEO]

Does bank culture really matter? Gallup is telling us that if you have an average amount of disengagement, it will rob $3,400 from your bottom line for every $10,000 of payroll.

So YES, culture is a big deal.

And if your bank’s culture is broken, it can be fixed. In fact, that’s some of the easiest and fastest money to bring right to the bottom line—but only if you know what you’re doing.

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The Elite Bank Performance Blueprint [VIDEO]

Let’s think through profitability for a second. Profitability has different meanings to different people because profitability by itself doesn’t mean much. When I first wrote the Profit-Growth Banking book before the last recession, I talked about how I’m not impressed by banks that grow fast. I’m not impressed by banks that are profitable.

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