The Dangers of False-Attempt Sales Training [VIDEO]

Too many banks have poured millions into “sales training” only to watch enthusiasm—and results—fade within months. Why? Because traditional training doesn’t change culture. In this week’s video, Roxanne Emmerich exposes why “false-attempt” sales training fails and...

Stop Matching the Competition [VIDEO]

Rate matching is quietly destroying profitability at community banks—and it’s completely optional. In this video, you’ll discover how to replace “Can you match the rate?” with disciplined, believable USPs that command premium pricing and win bigger balances without...

Your Team Selling Checklist [VIDEO]

Most “team selling” in banking is theater—two people show up, nobody owns the moment, and profit walks out the door. In this video, Roxanne Emmerich lays out what real team selling looks like and why it’s clobbering the lone-wolf model—when you run it with precision....

How Community Banks Deliver WOW Customer Service [VIDEO]

“Pretty good” service is killing your brand. Community banks don’t win on “fine”—they win on “WOW.” In this episode, we expose why most service initiatives fade and how top-performing banks engineer daily “that was amazing” moments that customers can’t stop talking...

The Silent Profit Killer: How to Stop Rate Matching and Take Back Your Margin

You didn’t build your bank to be a commodity.Yet every time your team matches a competitor’s rate, that’s exactly what happens. Roxanne Emmerich exposes the quiet rot eating away at your profitability — the reflex to match, not lead. It’s the hidden disease behind...