Sales and Marketing Archives - Emmerich Financial

I believe that most people working in banks perform at a fraction of their potential.

In this session, I will show you how your people (like many bankers before them who couldn’t but now do) can average 6–7+ cross-sales and ALL the deposits in a way that never feels sales-y.

If you’re the kind of leader:

Who has been preaching to your people that you want all the deposits and all the cross sales, but you feel it isn’t getting better fast enough, stay with me.

Or, if you have some people who are still “order taking” and losing the opportunity to do business with many of the rate inquiries who would have turned into your customer IF your person handling the inquiry knew a system that would actually make that happen,

Transforming Deposit Growth: Three Steps for Banks to Improve Sales Effectiveness and Boost Their Bottom Line [VIDEO]

I believe that banks often make the mistake of complicating simple tasks which is particularly true when it comes to deposit growth.

However, shifting our focus from “training” to “educating” can turn this problem into a big win in no time.

Training teaches people what to do. Education teaches people how to be.

Banks have been using the words “trusted advisor” for decades now but are only about 5% of the way toward being able to say those words with any credibility. Their teams simply don’t know what to do to make themselves the only banker that customers would ever need.

Beyond Trust: How to Get ALL of Your Customers’ Deposit Business [VIDEO]

I believe people want to work with “the best.”

When people truly trust you and you bring value that exceeds your additional pricing, people are willing to bring all their business to you and your bank. At that point, price has little relevance. They know that what you provide is worth the cost. That’s a prime position for you to be in—now here’s how you’ll get there.

If you’re the kind of leader:

Who has a team member or two who already know how to get large checking accounts without matching price?

Stop Fishing in the Whole Lake and Reel in the Most Profitable Deposits with These 5 Steps [VIDEO]

Are you tired of spending your marketing dollars on strategies that don’t bring in the low-risk, high-profit clients you desire? Look no further!

In this episode, we will reveal a proven system to help you find your next top 100 most profitable clients, leading to increased profitability and peace of mind.

We understand the challenges that come with trying to attract large deposit accounts away from an incumbent bank. But with our five-step process, you can start closing deals with these top-tier clients in just a few short weeks.

Step 1: Instead of “fishing the whole lake,”

Revolutionize Your Bank’s Deposit Strategy: 4 Proven Steps to Attract Deposits Without Competing on Rates [VIDEO]

I believe low-cost deposits are critical to a bank’s success.

So, how DO you stop competing on rates and start winning on value?

In this episode, I will show you how to attract low-cost deposits without matching your competitor’s exorbitant rates.

Picture yourself as a captain of a ship lost in the sea, trying to find the right direction to reach the shore. You could see other ships on the horizon, but they are all heading in different directions, and you’re unsure of which way to go. That’s how most banks feel when they’re trying to find low-cost deposits.

The Effective High-ROI Alternative to Branding [VIDEO]

I believe you can and should be paid more for what you do.

In this episode, I’m going to show you a few ways to highlight your USPs—“differentiating value”—the right way in your sales process. Customers will sit up and pay attention…and you won’t lock yourself into a rate match.

If you’re the kind of leader…

Who has spent hundreds of thousands of dollars on “branding,” yet found that you’re still kicked in the teeth on pricing…and your customers aren’t willing to pay more for the fancy “brand” you’ve paid for…you’re going to love this.

The 4 Levels of USPs (and How to Double Your Profits with #4) [VIDEO]

I believe community banks deserve to get paid for what they are worth—and never have to match rates.

In this episode, you’ll discover how to use extreme differentiation to get 150 basis points more on the loan side and improve your deposit pricing as well.

If you’re the kind of leader…

Who feels strongly that you can’t follow the herd that believes NIM compression is inevitable…you’ll love this.

Or if you are one who has some lenders who get extreme pricing but are frustrated that others are still falling back to rate matching…you’ll want to watch this.

Who Made Up THAT Rule? [VIDEO]

Everyone has patterns of disbelief.

Some people believe that in politics, there is one side or the other, and they’re unwilling to look at the alternative. Still others believe that the moon is made of cheese.

You may have a belief system that’s true. You may have a belief system that’s not true. And the question that we have to look at as an executive is, “what has to be true for us to challenge what we believe to be true?”

You see, there are many beliefs within our industry right now,

The “New Math” to Measure the Right Things [VIDEO]

How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates.

For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was done the year before.

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How to “Turn Off the Noise” and Finally Get Marketing That Works [VIDEO]

I believe accountable people make the world go around.

In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing.

If you’re the kind of leader who has the traditional marketing department and they do “their thing” and nobody quite understands the why or the how except those in the department, that’s very typical.

You’re going to love knowing that you can expand that department so that everyone in the bank believes they are a marketer.