I believe every business has a breakthrough opportunity, a missed profit opportunity, in fact, in several of their product lines.
In this blog, I’m going to share with you how any one of your product lines could be the source of thousands of dollars of additional profits within a few short weeks. You’ll need to change your strategic planning process radically to make it happen.
If you’re the kind of person who:
- Knows your team can sometimes keep repeating what they’ve been doing instead of taking the time to implement breakthrough ideas for a breakthrough increase in profit…
- Is a bit weary of all the regulations and busy work and know that both you and your people haven’t taken the time to question the way that you offer your products…
- Would like the infusion of energy and cash that comes with a rapid increase in the sale of a product line that when revamped using a new strategy that’s now low hanging fruit,
I believe you deserve to get paid what you are really worth and never worry again about matching the discounted rates from your competition. Watch this video if you are the kind of leader who:
- Feels strongly that you just can´t follow the herd anymore
- Has lenders who don´t believe in premium pricing
- Are about to give up, because it seems like you are swimming against the tide
Watch this video now…
You deserve to get paid more.
You deserve to get out of the crazy rate-matching game that can’t end well for anyone.
The truth is, you can get paid a premium—an above-market rate—by good, A+ quality clients, but you won’t get there doing the same thing you’ve been doing.
Watch this video to discover the three secrets to getting premium pricing and getting it soon—in the next few weeks—so that you can stop feeling stuck in rate competition with competitors willing to work for less than you deserve…
I’ve had the opportunity to review hundreds (maybe thousands at this point) of strategic plans from community banks.
Sadly, most don’t have even ONE strategy in them.
They have goals, visions, and purpose.
But no strategy.
Strategy is the “how we’re going to get it done” that you need once you leave the retreat.
Without it, you’ve got another binder for the office shelf, but nothing more.
In today’s video, you’ll discover the key to differentiating your bank. A concept author Seth Godin calls “The Purple Cow.”
What does your job description say for your lenders…?
Let me guess; an HR wordsmithed version of “get loans” …
The problem is, you don’t want loans, you want to profit.
Your superstars get this, and that’s why they excel. But your good, but not yet great, salespeople may not connect all the dots.
And a big part of the disconnect is in your job descriptions. The truth is job descriptions are a joke. They enable your employees to think (and sometimes say) “it’s not in my job description”…hogwash!
Belief is a funny thing. I’ve worked with over 300 banks and the #1 bank killer is between the ears of the leaders and the troops…
As Henry Ford famously said:
“If you think you can, or you think you can’t…you’re right!”
The bad news is that believing in myths, just because it’s accepted truth will hurt. And the pain is accelerating, thanks to our friends at the big banks and out in Silicon Valley…
They’re happily planning our demise right now—even boasting about it in TV commercials!
There is good news,
I believe accountable people make the world go around.
In this session, I’ll show you how to get everyone in your bank thinking about how to get the next best customers at premium pricing.
If you’re the kind of leader who has the traditional marketing department and they do “their thing” and nobody quite understands the why or the how except those in the department, that’s very typical.
You’re going to love knowing that you can expand that department so that everyone in the bank believes they are a marketer.
Subject 1: 3 marketing mistakes that cost banks millions
Subject 2: How these 3 marketing myths are stealing your profits (and you’d never know it)
Subject 3: How to turn your marketing team into a profit center in 3 steps
I believe there are hundreds and thousands of ways to do any one thing—but there’s only ONE best way.
In this episode, I’ll show you how banks destroy their potential by violating little known yet powerful marketing principles.
If you’re the kind of leader who is thinking,
I believe you have people on your team right now who are capable of so much more.
In this episode, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after substantial premium pricing on better quality clients. They’ll start getting bigger and better-quality customers within weeks.
If you’re the kind of leader…
- Who feels like a broken record and is about ready to pull out your last hair begging and pleading for your team to change their ineffective sales approach—you’re going to love this.
I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing.
In this episode, I’m going to show with you how the right sales system can help your people get excited about and effective at pulling in the very best customers…without PRICE even being brought up. You’ll get the respect of getting paid what you’re worth.
If you’re the kind of person…
- Who is frustrated that your people fall into the trap of thinking they’ll lose a deal unless they match the rate…you’re going to love this.