Welcome to the Top 5 Percenter™ Blog

A picture is worth a thousand words. Cliché? Yes. Lie? No.

The brain thinks in pictures, not words. When you are proposing your solutions, your prospect is much more likely to arrive at the decision you want if you paint a picture of what their world would be like with your solution in place.

Grab hold of their attention and stimulate their imagination. Use analogies, metaphors, stories and anecdotes to create a pain-free world for the prospect. If, with your help, they can imagine a state of euphoria, you’ve won their confidence.

More From The Blog

Your Marketing Isn’t Broken. Your Positioning Is.

Most bank marketing does not fail because the message is weak. It fails because the bank has no compelling position in the market. In this video, Roxanne reveals how community banks can sharpen their USP, strengthen credibility, and win more business without racing to the bottom on rate.