The Power of Cross-Sales: How to Grow Relationships Without Being “Salesy”
Cross-sales aren’t about selling products. They’re about becoming a trusted advisor customers rely on for guidance, value, and long-term financial success.
Welcome to the Top 5 Percenter™ Blog
Research Your Competition
Determine what advantages you have over each of your main competitors.
Then ask questions to encourage prospects to actually tell you your competitors’ weaknesses:
“How long does it take for your lender to get back to you when you leave a message?”
“How long does it take to get money at your current bank when you want to invest in a new opportunity?”
Not only does it help you understand more about your competitor’s weaknesses, it will get your prospects telling you why they want to switch… and who are you to argue with them?
More From The Blog
Why Top-Performing Banks Never Delegate Culture
Many banks assign culture to committees and wonder why nothing changes. Discover why executive ownership is the key to sustainable culture transformation and top-tier performance.
Nice Doesn’t Pay the Bills: Why Culture Determines Profitability
Most banks focus on strategy. Elite banks focus on culture systems that produce profitable behavior. Discover why culture may be your biggest growth lever.
Halfway Is No Excuse: The Midyear Execution Test Every Bank Must Pass
Midyear is not the time for excuses. It is the diagnostic checkpoint where elite community banks assess what’s working, fix what’s not, and accelerate execution before year-end.
Stop Letting Pedestrian Thinking Run Your Bank’s Future [VIDEO]
Most banks are not suffering from a technology problem. They are suffering from a thinking problem. Roxanne Emmerich explains why second-order thinking is now essential for community bank executives preparing their teams for AI, change, and the next wave of performance pressure.
Turn Your Banky Award Into a Year-Round Growth Weapon
A Banky Award is more than recognition. Used correctly, it becomes third-party proof that helps your bank stand out, build trust, and become the obvious choice in your market.
Your Bank’s USP Is Either Indisputable—or Invisible
Most banks don’t need another branding exercise. They need a USP that prospects believe. Roxanne Emmerich explains how credibility, systems, awards, and proof points turn differentiation into a revenue-driving advantage.
Why Your Bank Needs Proof—Not Promises—to Win Premium Clients
Most banks claim to be different. The best banks prove it. Discover how credibility-based positioning drives growth, trust, and profitability.
Your Bank Doesn’t Have a Performance Problem—It Has an Accountability Gap
Most banks don’t have a performance problem—they have an accountability gap. Discover the system top banks use to drive execution.
Your Marketing Isn’t Broken. Your Positioning Is.
Most bank marketing does not fail because the message is weak. It fails because the bank has no compelling position in the market. In this video, Roxanne reveals how community banks can sharpen their USP, strengthen credibility, and win more business without racing to the bottom on rate.