The cause is much more profound.
It’s inside each of your lenders, and it may be inside of you. Frankly, it’s not your fault (or theirs). It’s unconscious and has been a limiting belief in the banking industry for at least 100 years (probably longer).
And don’t worry, if you’re frustrated with your margin, but feel you have to fight any way you can to keep the customers you have and get new ones, you’re not alone. In fact, you’re in the majority.
Look at what the majority of people are doing, and do the exact opposite, and you’ll probably never go wrong for as long as you live.” — Earl Nightengale
I’d like for you to reflect on that quote for a moment. Look around you. The majority of people are not wealthy. The majority of people are sub-par in terms of health. The majority of companies fail in the first five years. And, the majority of bankers are screaming about compressed margins.
Are you doing what the majority of banks are doing right now? Or are you doing the things that the most successful banks are doing? The top 5% of banks?
I’ve invested the last 25 years of my life working with Top 5% and getting them there within just a few years.
The Top 5% performing banks operate very differently than the bottom 95%. And the difference starts with what I’m about to share with you.
Frankly, I’m concerned that if I do share it, you won’t believe it. It may seem too simple. It may seem like something that’s difficult to change (although it’s not). You may think, sure, I can do it, but how will I ever get my lenders and the rest of my team to do it… I’ll show you how.
The root of the problem causing an industry-wide crushing of net margins isn’t the competition. It isn’t the economy. It isn’t the Fed. It isn’t even the meetings in Basel.
No, the root of the problem is in the limiting beliefs in the minds of bankers in banks across the country.
You see, if you don’t believe you’re worth a premium rate, you won’t get a premium rate. If you don’t believe you’re worth a premium rate, your customer won’t believe it either.
It all starts with fixing the beliefs about you, your bank, what you’re selling, and why it’s valuable to people.
People will never create results that exceed their “world view.”
Yes, there are some new skills that you’ll need to get out of the net interest margin crunch, but none of those skills will help if you and your people don’t first change your limiting beliefs… and begin believing that you’re worth premium prices.
You’re probably thinking right now, “No, I want premium prices, but my loan is essentially the same as the next bank’s. Why would anyone pay more for the same thing?
You’re right. They shouldn’t have to pay more.
The trick is this… don’t offer them the same thing as the next bank. Offer them more value that far exceeds the substantial additional pricing you charge.
Most board meetings are packed with data—but starved of strategic clarity. Discover how the top 5% of banks engineer boardrooms that drive performance, challenge respectfully, and align with breakthrough plans. This week’s episode reveals what high-performing CEOs do differently—and how you can bring that same power to your board.
Top banks play to win. Discover what they do differently—and why it starts with culture and strategy.
Most banks track performance after it’s too late. In this week’s video, Roxanne reveals the exact metrics Top Gun CEOs use to fix results before they lag.
Midyear banking strategy not working? Elite banks accelerate, not apologize. Here’s how to finish strong—with accountability, margin, and momentum.
Toxic conflict is quietly draining your profits.
Most banks reach for generic culture fixes and miss the root cause—low emotional intelligence and zero accountability. Discover how the best banks use healthy dissension to crush drama, boost performance, and lead the industry in profitability.
Toxic conflict is quietly draining your profits.
Most banks reach for generic culture fixes and miss the root cause—low emotional intelligence and zero accountability. Discover how the best banks use healthy dissension to crush drama, boost performance, and lead the industry in profitability.
Too many banks protect tenure over performance—and bleed millions in the process. In this video, discover how elite CEOs fix their net interest margin by rapidly developing young talent into trusted advisors.
Most banks try to fix productivity issues by hiring more staff—but that only inflates expenses. This eye-opening video reveals why your culture may be quietly draining millions from your bottom line and how one Top Gun CEO doubled his bank’s size with fewer employees by engineering a culture of clarity, accountability, and high performance.
Most banks don’t have a performance problem—they have a pretending problem. When people pretend not to see standards or hear deadlines, accountability culture in banks...
Most banks never see it coming—the hidden sales leak that quietly kills momentum and stalls growth. Discover how top-performing banks fix it fast, triple cross-sales, and build teams that drive results without pushing harder.
