Life in the World of Over-Regulation [VIDEO]
So, are we as an industry overly regulated? Absolutely. But here’s the thing: when I sit down with my CEOs on Fridays—many of whom are in the top five percent of...
Welcome to the Top 5 Percenter™ Blog
This ONE Step Stops “Rate Shoppers”
Have you seen the latest study showing that community bank customers rank rate and price as the #1 criteria for choosing their bank?
No?
Me neither…because it doesn’t exist.
Yet, the “myth” that price is the paramount concern for your customers runs rampant inside community bank sales teams.
The real research shows that price is only 5th on the list of considerations for most customers…
So why then do they ask for your rate, before asking anything else…?
Simple. If they’re asking that question, your prospects know no other way to tell your bank from another.
Your job is to quickly take the focus off of the rate…I show you how in this video…
Discover the new blueprint for ending rate matching and adding 40, 50 even 60 basis points to net interest margin in just the next 12 months…
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Merry Christmas [VIDEO]
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The Number One Motivator…NOT What You Think [VIDEO]
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Profit Connect: Tie Your Team to Profitability [VIDEO]
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The 24-Hour Culture Makeover to Transform Your Organization into a Powerhouse of Growth & Profitability [VIDEO]
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