Life in the World of Over-Regulation [VIDEO]

Most community bank executives blame performance pressure on regulation, rates, or talent shortages. Top performers don’t.

In this week’s video, Roxanne Emmerich delivers a blunt wake-up call: overregulation isn’t the problem—execution is. Every bank faces the same regulatory environment. Only a small percentage choose to operate above it.

Top five percent banks stop complaining and start playing offense. They price loans for value, not fear. They build funding strategies anchored in non-interest-bearing deposits. And they execute a repeatable performance system—regardless of who’s in office or where rates land.

Here’s what separates the winners from the whiners:

• Premium pricing beats volume chasing when your credit discipline and value proposition are aligned

• Low-cost and no-cost deposits are built intentionally, not accidentally

• Top performers operate from a franchise system, not hope, hustle, or heroics

The market always rewards banks willing to execute at a higher level. It punishes those waiting for conditions to improve.

If you’re ready to stop reacting and start running your bank like the top five percent already do, this video will challenge your thinking—and your excuses.

Discover how elite banks win inside the same constraints you face.

Watch now. 

Are we overly regulated as an industry? You better believe it. And yet, when I get my CEOs together on Fridays, many of them are the top five percent performers in this country.

One of them said it best. He said, “You know what? I don’t care who gets elected. I don’t care who does whatever, because at the end of the day, I still have to go out, make some loans, bring in deposits, and make a profit for my shareholders. So all I can do is just do what I do best in a world of crazy.”

That’s a really good attitude. I got a lesson that day.

Stop whining about the overregulation.
Stop whining about the interest rates.
Stop whining about how hard it is to get people.

Go get good people. Go understand that all of your competitors have the same overregulation you have—and get on with it.

At some point, we’ve got to pick it up, put on our big boy pants and big girl pants, and get out there and get it done.

The world is always creating space for those who make good quality loans at premium pricing and bring in non-interest-bearing deposits to fund them. Those are the ones whose names end up on the door.

If you keep complaining about overregulation—unless you’re going to get in there and fix it, which for many of us you can’t—here’s the thing:

Overregulation will continue. But all you’ve got to do is make premium-priced loans and bring in low-cost or no-cost deposits, and the world is your oyster.

Join me at the next Breakthrough Banking Blueprint™ Bootcamp, where I’ll show you the blueprint the other top five percenters use.

They weren’t top five percenters until they discovered it.

Why wouldn’t you want the franchise system that has taken hundreds of banks to top five percent performance? If they can do it, you can do it.

Am I going to see you there? I hope so.