They Buy Today, You Cry Tomorrow

I drove by a bank’s temporary sign and gasped… “Best pricing on CDs… guaranteed!”

We train our customers how to think about us. When we teach clients that we should always have the best pricing, they will surely expect that for decades to come… and you will be crying tomorrow. The reality is that people don’t expect you to have the best pricing. They will pay more for a Cadillac than they will for a Grand Am.

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