The Strategic Planning Lie That’s Keeping You Average [VIDEO]
Forget templates. Roxanne Emmerich reveals how top banks burn the rulebook and build execution systems that deliver relentless results.
Welcome to the Top 5 Percenter™ Blog
They Buy Today, You Cry Tomorrow
I drove by a bank’s temporary sign and gasped… “Best pricing on CDs… guaranteed!”
We train our customers how to think about us. When we teach clients that we should always have the best pricing, they will surely expect that for decades to come… and you will be crying tomorrow. The reality is that people don’t expect you to have the best pricing. They will pay more for a Cadillac than they will for a Grand Am.
More From The Blog
The Strategic Planning Lie That’s Keeping Banks Mediocre [VIDEO]
Roxanne Emmerich exposes the toxic lie behind most strategic plans—and the second-order thinking top banks use to pull away from the pack.
What Boards Miss That Can Tank a Bank [VIDEO]
Your boardroom may be your biggest blind spot. Discover how elite banks fix strategy at the Breakthrough Banking Blueprint™ Bootcamp.
Build a Bank Performance Culture That Drives Profit [VIDEO]
Great employees don’t automatically produce great bank results. Discover why Top 5% performance requires employees who understand profitability, create deeper relationships, command premium pricing, and become trusted advisors customers never want to leave.
How Top 5% Community Banks Build, and Sustain, Elite Performance[VIDEO]
Elite banks aren’t born elite. They build systems, practice the right behaviors, and continually sharpen how they create value. Discover what helps top 5% banks reach exceptional performance—and stay there.
What the Best Banks in America Do Differently [VIDEO]
What separates America’s top-performing community banks from everyone else? Discover the systems, culture, and performance disciplines that help extraordinary banks protect profitability and independence.
Stop Matching Rates: How Top 5% Banks Command Premium Pricing Instead [VIDEO]
Most banks lose the pricing conversation long before rates are discussed. Discover how elite community banks command premium pricing while protecting profitability and independence.
Stop Rate Matching: The Strategy That Protects Your Net Interest Margin [VIDEO]
Most banks never intend to compete on price, yet rate matching quietly erodes profitability every day. Discover the strategy that allows top-performing community banks to command premium pricing and protect net interest margin.
How Top Community Banks Increase Net Interest Margin Without Competing on Rate [VIDEO]
The best community banks don’t win pricing wars—they avoid them. Discover how stronger positioning leads to higher net interest margin and greater profitability.
The Fastest Way to Find Your Bank’s Next Best Customer [VIDEO]
The highest-performing community banks don’t waste months searching for their ideal customers. Discover the proven process they use to identify profitable relationships quickly and execute with confidence.