The Power of Cross-Sales: How to Grow Relationships Without Being “Salesy”
Cross-sales aren’t about selling products. They’re about becoming a trusted advisor customers rely on for guidance, value, and long-term financial success.
Welcome to the Top 5 Percenter™ Blog
3 Reasons to Be Obsessed with a Performance Breakthrough Now
This is YOUR time. Never has there been a better time to pick off your competitor’s top clients. Here’s why:
1) Your competitors are napping. They are consumed with asset quality. They think they have a pause button that says, “All else on hold while we clean up this mess.” It’s like saying that because you are busy, you’re going to choose each morning between brushing your teeth and putting on deodorant.
2) Your asset quality isn’t perfect. All the more reason to bring on some high-profit accounts and pull in substantial low-cost deposits and high-margin high-quality loans. It will make your overall portfolio stronger.
3) Money is on the run. Troubled banks are bleeding good customers. They are looking for a home.
Good points, you say. This makes sense. But dang, your people don’t really know how to capitalize on this. Why isn’t it working? Because there are five whoppin’ hurdles that make it feel like that dream last night where you were being chased, but your legs wouldn’t move. Watch for these in my next post.
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Stop Letting Pedestrian Thinking Run Your Bank’s Future [VIDEO]
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Turn Your Banky Award Into a Year-Round Growth Weapon
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Your Bank’s USP Is Either Indisputable—or Invisible
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Why Your Bank Needs Proof—Not Promises—to Win Premium Clients
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Your Bank Doesn’t Have a Performance Problem—It Has an Accountability Gap
Most banks don’t have a performance problem—they have an accountability gap. Discover the system top banks use to drive execution.
Your Marketing Isn’t Broken. Your Positioning Is.
Most bank marketing does not fail because the message is weak. It fails because the bank has no compelling position in the market. In this video, Roxanne reveals how community banks can sharpen their USP, strengthen credibility, and win more business without racing to the bottom on rate.