A State of Gratitude [VIDEO]
A powerful Thanksgiving message on how gratitude shifts leadership presence, reframes pressure, and strengthens your bank’s performance culture.
Welcome to the Top 5 Percenter™ Blog
5 Banking Myths That Are Eating Your Profits
Belief is a funny thing. I’ve worked with over 300 banks and the #1 bank killer is between the ears of the leaders and the troops…
As Henry Ford famously said:
“If you think you can, or you think you can’t…you’re right!”
The bad news is that believing in myths, just because it’s accepted truth will hurt. And the pain is accelerating, thanks to our friends at the big banks and out in Silicon Valley…
They’re happily planning our demise right now—even boasting about it in TV commercials!
There is good news, though…
These are myths…i.e. not real. Simply bad, erroneous beliefs. And you get to choose what you believe—man or woman, it’s your prerogative to change your mind.
In today’s video, I share the five myths—false beliefs—that we see most often in banks before we get ahold of them. Our specialty is installing “new beliefs,” replacing the old and false, and PROVING to leaders and staff that the new reality, is in fact new truth.
Part of that “new truth” is an understanding that competing on low rate is like telling your customer, “We’re really not that good. In fact, we’re so sure of it, that we’re prepared to charge you less than our least competent competitor, in the hopes of winning you over, because we have nothing else of value to offer.”
Ouch!
You know that’s bull-hocky…I know it’s bull-hocky…but that’s what you’re saying to your customers.
Look, I KNOW YOU’RE WORTH MORE. You just need to know how to convey that to the top, A+ customers in your market.
More From The Blog
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The Dangers of False-Attempt Sales Training [VIDEO]
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Master the Four Levels of USPs [VIDEO]
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Stop Matching the Competition [VIDEO]
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Your Team Selling Checklist [VIDEO]
Tag-alongs aren’t team selling. Use this checklist to assign roles, split first vs. second call objectives, and run the pre-call prep that produces 85–90% close rates on top-100 prospects.
How Community Banks Deliver WOW Customer Service [VIDEO]
Most banks deliver “pretty good.” That’s not loyalty. This episode reveals a 3-step execution system—blended learning, measurement, coaching, and celebration—to engineer daily WOW service that sticks and grows deposits, margin, and community pride.
The Silent Profit Killer: How to Stop Rate Matching and Take Back Your Margin
Roxanne Emmerich exposes the hidden flaw in your strategy that’s quietly destroying net interest margin — and the proven path to take back your pricing power.
The AI Wild West
AI isn’t coming—it’s already here. Discover why most bank roles are now obsolete, and what your team must become to survive.
Your Plan Won’t Save You in a Merger—But This Will
Your plan won’t save you. A strategic planning system designed for high-stakes execution will. Here’s how top community banks avoid merger collapse.