News Flash—Markets Don’t Dictate Premium Pricing [VIDEO]
Every time I meet a new bank CEO, I hear the same thing I’ve heard from thousands of other bank CEOs before. They say, “Roxanne, it’s different here.” Here, we have to...
Branding is a hot trend…but almost everyone has it wrong. A truckload of dough is wasted every year by missing out on what brand really means.
Let’s make it simple.
Holiday gifts are filled with one of my favorite things: CHOCOLATE. It’s right up there with the meaning of life.
But here’s an observation I’ve made over the last few holiday seasons:
If someone delivers a box of cheap chocolates to our office, they last for weeks. If, on the other hand, the chocolates are exquisite melt-in-your-mouth types, they’re gone in a few blinks. Everyone knows who sent them, and everybody loooooves the person who sent them.
So if you were a chocolate, would your clients call you a Hershey or a Godiva? The answer has a greater influence on your future profitability than almost anything else.
Why?
A Hershey will match prices. A Godiva never goes on sale and never demeans its brand by having coupons or sales.
A Hershey is perceived as a commodity. If something better comes along, people will drop their Hersheys in a New York minute. A Godiva merits a special trip, because the best is worth the effort.
A Hershey is undifferentiated, it’s okay…it’s nothing to write home about. A Godiva is a talkable experience. People will rave.
Positioning yourself as a Godiva brand, and living like it, is one of the best things you can do to prepare to kick off the New Year–it assures more profitable relationships, higher-quality relationships, and a brand that is insisted upon.
But that brand has little to do with traditional “branding” offered by marketing firms. It has everything to do with the client experience–the feel and culture of an organization.
So this year, instead of thinking like a two-pound box of cheap chocolates, savor the taste of greatness. Let that feeling stimulate your thinking every day as you live out being a Godiva.
Every time I meet a new bank CEO, I hear the same thing I’ve heard from thousands of other bank CEOs before. They say, “Roxanne, it’s different here.” Here, we have to...
Have you ever rolled out of bed on a Monday morning, fired up and ready to take on the week, only to be met with a flood of excuses? You’re pumped, you’re ready to go,...
So, I’ve had a mentor for about 30 years now. He’s one of the wealthiest people in the country, and when he came here, he had just fifty bucks in his pocket. He once...
So, are we as an industry overly regulated? Absolutely. But here’s the thing: when I sit down with my CEOs on Fridays—many of whom are in the top five percent of...
Are interest rates going up or down? Short-term or long-term? What? You don’t know for sure? Well, that’s actually a good sign. It means you’re thinking because...
Ready to transform your team? Click here to watch our free masterclass to discover proven strategies for tackling low performers, improving communication, and building...
Ready to unlock the secrets of high-performance cultures? Click here to access exclusive tools and insights, including Next Action Templates and the National Study of...
Merry Christmas to you, your team, and your family. At a time like this, we should stop and reflect on what this holiday is all about. It's all about family, and we...
Ready to build a high-performance culture? Click here to watch our exclusive masterclass and discover proven strategies for driving excellence in your organization....
Have you ever noticed it's a whole lot easier to get top performance from somebody who has more capabilities to be a top performer? So here's the challenge that I've...