Welcome to the Top 5 Percenter™ Blog

How To Measure Your Way To Premium Pricing

by | Sales & Marketing

Ever been asked by one of your commercial lenders to match rate to “win the business?”

Does the sun rise in the east?

Of course…

When we see this happen we can predict, with clock-like precision exactly what’s causing the epidemic…

The lenders are measured on the wrong things. And when you measure the wrong things, you get wrong behaviors.

In today’s video I show you the “invisible link” between your lenders’ job descriptions, how you’re measuring their progress and how often you’re caving in to price pressure, instead of winning the PREMIUM YOU DESERVE…

Inside this 14 point checklist you’ll discover:

=> The secret “emotional intelligence” profile your team lead must possess (and the profile that will destroy your team, if you put THAT person in charge).

Roxanne Emmerich

More From The Blog

How Elite CEOs Run Game-Changing Board Meetings

Most board meetings are packed with data—but starved of strategic clarity. Discover how the top 5% of banks engineer boardrooms that drive performance, challenge respectfully, and align with breakthrough plans. This week’s episode reveals what high-performing CEOs do differently—and how you can bring that same power to your board.

Halfway Is No Excuse

Midyear banking strategy not working? Elite banks accelerate, not apologize. Here’s how to finish strong—with accountability, margin, and momentum.