An Alarming Cross-Sales Trend

Have you seen the cross-sales trend?


It’s alarming.


The average consumer has 16 financial accounts…checking, savings, mortgage, insurance, retirement accounts, and on and on…


SIXTEEN accounts all together!


Yet across the industry, community banks are only capturing an average of 2.2 cross-sales on a new account.


It’s not just alarming, it’s dangerous.




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