What the Top 1% of Banks Do That the Other 99% Still Don’t Get
In this video, I discuss how the top 1% of community banks are not working harder than their competitors—they’re working smarter. By leveraging a high-performance...
Welcome to the Top 5 Percenter™ Blog
An Alarming Cross-Sales Trend
Have you seen the cross-sales trend?
It’s alarming.
The average consumer has 16 financial accounts…checking, savings, mortgage, insurance, retirement accounts, and on and on…
SIXTEEN accounts all together!
Yet across the industry, community banks are only capturing an average of 2.2 cross-sales on a new account.
It’s not just alarming, it’s dangerous.
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