More Than a Feeling—How Bank Culture Drives Profit [VIDEO]
Does bank culture really matter? Gallup tells us that if you have an average amount of disengagement, it will rob $3,400 from your bottom line for every $10,000 of...
Welcome to the Top 5 Percenter™ Blog
An Alarming Cross-Sales Trend
Have you seen the cross-sales trend?
It’s alarming.
The average consumer has 16 financial accounts…checking, savings, mortgage, insurance, retirement accounts, and on and on…
SIXTEEN accounts all together!
Yet across the industry, community banks are only capturing an average of 2.2 cross-sales on a new account.
It’s not just alarming, it’s dangerous.
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I've heard it a thousand times—a CEO will say to me, "I am so tired of lenders walking into my office and saying, 'Boss, I'm going to lose this deal unless we match the...
Why Is It So Important to Hold On to Low-Cost Deposits
When everyone is competing for a scarce item, it becomes difficult unless you improve at it. This is exactly what we need to do with low-cost deposits. Let’s face it,...
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I attended my first bank CEO conference several decades ago. You know what the theme was when people talked about cross-sales? They said, "My people are still order...
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Everyone Is in Sales
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Learned Helplessness
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Can Strategic Thinking Be Taught or Nurtured? [VIDEO]
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Everyone is In Marketing [VIDEO]
Whenever I do the Breakthrough Banking Blueprint Conference, I ask the question “Who here is in marketing”, and one or two hands go up. I ask again, “Who here is in...