How Top Community Banks Increase Net Interest Margin Without Competing on Rate [VIDEO]
The best community banks don’t win pricing wars—they avoid them. Discover how stronger positioning leads to higher net interest margin and greater profitability.
Welcome to the Top 5 Percenter™ Blog
An Alarming Cross-Sales Trend
Have you seen the cross-sales trend?
It’s alarming.
The average consumer has 16 financial accounts…checking, savings, mortgage, insurance, retirement accounts, and on and on…
SIXTEEN accounts all together!
Yet across the industry, community banks are only capturing an average of 2.2 cross-sales on a new account.
It’s not just alarming, it’s dangerous.
More From The Blog
The Fastest Way to Find Your Bank’s Next Best Customer [VIDEO]
The highest-performing community banks don’t waste months searching for their ideal customers. Discover the proven process they use to identify profitable relationships quickly and execute with confidence.
Why Premium Pricing Is a Leadership Decision—Not a Market Condition [VIDEO]
Most banks believe their market determines pricing. Discover why that belief destroys profitability—and how elite community banks command premium pricing instead.
The Real Reason Bank Mergers Fail (It Isn’t Your Strategic Plan)
Most merger failures aren’t caused by poor due diligence—they’re caused by poor execution. Discover what separates successful bank mergers from costly disappointments.
AI Won’t Replace Your Bank. Transactional Thinking Will.
AI isn’t coming—it’s already here. Discover why most bank roles are now obsolete, and what your team must become to survive.
The Power of Cross-Sales: How to Grow Relationships Without Being “Salesy”
Cross-sales aren’t about selling products. They’re about becoming a trusted advisor customers rely on for guidance, value, and long-term financial success.
Why Top-Performing Banks Never Delegate Culture
Many banks assign culture to committees and wonder why nothing changes. Discover why executive ownership is the key to sustainable culture transformation and top-tier performance.
Nice Doesn’t Pay the Bills: Why Culture Determines Profitability
Most banks focus on strategy. Elite banks focus on culture systems that produce profitable behavior. Discover why culture may be your biggest growth lever.
Halfway Is No Excuse: The Midyear Execution Test Every Bank Must Pass
Midyear is not the time for excuses. It is the diagnostic checkpoint where elite community banks assess what’s working, fix what’s not, and accelerate execution before year-end.
Stop Letting Pedestrian Thinking Run Your Bank’s Future [VIDEO]
Most banks are not suffering from a technology problem. They are suffering from a thinking problem. Roxanne Emmerich explains why second-order thinking is now essential for community bank executives preparing their teams for AI, change, and the next wave of performance pressure.