Welcome to the Top 5 Percenter™ Blog

Cross-Sales…Its Sad State of Affairs

by | Sales Process

Truly depressing really…

Imagine if you came to work for two decades…busted your hump and looked back over your 20-year career, only to discover you’d made absolutely no progress.

What a waste…

That’s exactly what our beloved industry can do right now.

Turn around and reflect on the last two decades…and realize that as a group, no progress has been made in cross-sales success.

Not a lick!

For decades the industry average has hovered around a too-low-to-admit-publically 2.2 cross-sales per new account.

So, on average, banks are capturing just 1/8th of the relationship with each new customer.

ONE-EIGHTH!!

For those that don’t fix it (and fast) there are three real, and “right now” dangers you’d better brace yourself for (more on those in today’s video).

And if you’re not AVERAGING 5, 6 or 7 (across the bank), the best time to fix that would have been yesterday…the next best time is TODAY. Jump on our newest online masterclass and I’ll show you how our client banks are systematically doubling cross sales (on average) across the entire bank.

More From The Blog

Top Bank Doubled Revenue with 1/3 Fewer Staff—Here’s How

Toxic conflict is quietly draining your profits.
Most banks reach for generic culture fixes and miss the root cause—low emotional intelligence and zero accountability. Discover how the best banks use healthy dissension to crush drama, boost performance, and lead the industry in profitability.

Bank Drama is Draining Your Profits—Here’s the Proven Fix

Toxic conflict is quietly draining your profits.
Most banks reach for generic culture fixes and miss the root cause—low emotional intelligence and zero accountability. Discover how the best banks use healthy dissension to crush drama, boost performance, and lead the industry in profitability.

Your Bank’s Culture Is Quietly Costing You Millions—Here’s How to Fix It.

Most banks try to fix productivity issues by hiring more staff—but that only inflates expenses. This eye-opening video reveals why your culture may be quietly draining millions from your bottom line and how one Top Gun CEO doubled his bank’s size with fewer employees by engineering a culture of clarity, accountability, and high performance.

Your Marketing Isn’t Broken. Your Positioning Is.

Most banks never see it coming—the hidden sales leak that quietly kills momentum and stalls growth. Discover how top-performing banks fix it fast, triple cross-sales, and build teams that drive results without pushing harder.