Welcome to the Top 5 Percenter™ Blog

Cross-Sales…Its Sad State of Affairs

by | Sales Process

Truly depressing really…

Imagine if you came to work for two decades…busted your hump and looked back over your 20-year career, only to discover you’d made absolutely no progress.

What a waste…

That’s exactly what our beloved industry can do right now.

Turn around and reflect on the last two decades…and realize that as a group, no progress has been made in cross-sales success.

Not a lick!

For decades the industry average has hovered around a too-low-to-admit-publically 2.2 cross-sales per new account.

So, on average, banks are capturing just 1/8th of the relationship with each new customer.


For those that don’t fix it (and fast) there are three real, and “right now” dangers you’d better brace yourself for (more on those in today’s video).

And if you’re not AVERAGING 5, 6 or 7 (across the bank), the best time to fix that would have been yesterday…the next best time is TODAY. Jump on our newest online masterclass and I’ll show you how our client banks are systematically doubling cross sales (on average) across the entire bank.

More From The Blog

Loan Growth Multiplier Strategies [VIDEO]

I believe it's fun to win. How about you?     What if you could help your lenders win more and better deals. If you're the kind of leader whose team already brings in...

You Deserve More and Better [VIDEO]

Are you tired of accepting or being bound by limiting beliefs?     Today, we're going to blow up the biggest limiting belief in banking. It's so bad that it keeps you...

Master the Four Levels of USPs [VIDEO]

What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time?   If you're the kind of...