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Two MAGICAL Questions You MUST Ask Yourself Before You Start 2012 Planning… or 2012 Could be Rough

by | Strategic Planning

  1. Who are my ideal clients? What individuals and businesses? Be specific. “Small business” is NOT a target market. “Entrepreneurial-minded medical industry practices” is a target.
  2. What problem does each ideal client have that you can solve both effectively and profitably?

Your entire strategic plan should start and end there. Everything in-between needs to focus there.

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