Two MAGICAL Questions You MUST Ask Yourself Before You Start 2012 Planning… or 2012 Could be Rough

  1. Who are my ideal clients? What individuals and businesses? Be specific. “Small business” is NOT a target market. “Entrepreneurial-minded medical industry practices” is a target.
  2. What problem does each ideal client have that you can solve both effectively and profitably?

Your entire strategic plan should start and end there. Everything in-between needs to focus there.

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