The Power of Cross-Sales—How to Do Them Without Being Salesy
I attended my first bank CEO conference several decades ago. You know what the theme was when people talked about cross-sales? They said, "My people are still order...
The coming bank consolidation has been predicted for years. In fact, the next 18 months are destined to be a major “shake out” period when weak banks will be acquired or closed—and banks who are in a position to capture the best customers in town will become stronger and more profitable.
If a merger or acquisition opportunity like this landed unexpectedly in your lap…would you be ready?
Most banks wouldn’t be. Unfortunately, they’ll suffer years of pain, lost productivity and even reputational damage from what was previously viewed as the opportunity of a lifetime.
Here’s what I know from decades of guiding banks through mergers and acquisitions: You have no business doing an acquisition if you’re not ready.
Of course, it’s commonly known that 50% to 80% of mergers fail to meet expectations—in fact, they’re economically a disaster.
Why?
Because of the two years’ worth of “we-they” conversations…past and present behaviors…crazy-making by “the new guys”… and the fact that your team will be so pre-occupied with the conversation around the merger (as well as clean-up and culture clashes), that they’ll barely be able to focus on their own jobs.
Compound those cultural messes with sales disasters like, “We don’t know who our markets are.” “We don’t understand their strategies.” “We don’t understand who’s in charge.” “We’ve completely forgotten about the kind of customer to go after because we’re worried about our own stuff.” And, “We’ve so internalized everything that we’ve forgotten that banking is a business about the external things.”
But mergers and acquisitions don’t have to be this way. They can be systematic and systematized. They can give everyone a comfort level from the get-go—about what their role is and how things work. But you have to build a culture FIRST to be ready for a merger or acquisition opportunity that lands in your lap.
The good news is that you can now access this strategy call on “How to Ensure Your Merger or Acquisition Doesn’t Become a Train Wreck”, in our Bank Builders Strategy Series. If you are faced with this opportunity and/or challenge, you won’t want to miss this strategy session.
If you haven’t registered for our bank- Builders Strategy series, register today at https://emmerichfinancial.com//Bank-Builders/
Roxanne Emmerich
President and CEO
I attended my first bank CEO conference several decades ago. You know what the theme was when people talked about cross-sales? They said, "My people are still order...
Sometimes, two different ideas seem to challenge each other. You've probably heard me say that everyone has a role in managing the culture of the organization. You've...
I don't care what your position is; you have a sales position. Why? Let's say you're out with other soccer moms, and somebody mentions they're planning on building a...
When I was working on my graduate studies in organizational development, I learned about the concept of learned helplessness. What I've discovered is that it’s a...
Ken Blanchard wrote several books years ago and conducted a research study. What he found was that the number one concern for business owners was the lack of people...
Do you feel good about yourself when you help other people? What if you could get your team excited about having your clients acquire all the products and services...
Whenever I do the Breakthrough Banking Blueprint Conference, I ask the question “Who here is in marketing”, and one or two hands go up. I ask again, “Who here is in...
It’s a whole new playing field out there. With AI we now have the tools to find your next best customers, but if you don’t bring wisdom to the tools, you have more...
We know that for banks that have 2 billion in assets that anywhere between 50 to 140% of their profits come from their top 100 most profitable customers. But the real...
Several years ago, there was a gentleman who came into our boot camp, and he was an EVP of a bank on the West Coast. He told me that they had hired a firm, spent...