Why Premium Pricing Is a Leadership Decision—Not a Market Condition [VIDEO]
Most banks believe their market determines pricing. Discover why that belief destroys profitability—and how elite community banks command premium pricing instead.
I hear it time and time again
The overwhelming majority of bankers I talk to when I speak at banking conferences feel that their banks don’t get any real value out of their strategic planning process and the sad reality is—they’re right.
Because of this, strategic planning is often treated as a yearly burden that has to be endured every year. Most bankers play along with absolutely no hope of ever seeing the plan correctly implemented and executed.
This doesn’t just happen in bad banks. It happens to good banks with great employees. This tells us that failed strategic plans are a result of a flawed planning process.
For the past 25 years, I’ve helped thousands of bank executives through their strategic planning process. Over this period of time, I’ve identified 7 key mistakes that most banks make when it comes to creating a strategic plan.
In today’s video, you’ll discover three of the seven mistakes to avoid when creating your strategic plan this year. Stayed tuned next week for part two of this video for the remaining four mistakes that most banks make.
Before tuning in for part two next week, take a minute now, to listen to the Strategic Planning Blueprint—a free audio toolkit for creating a plan you’ll execute, where everyone in the bank knows how they contribute to the bigger goals (profit) and each is accountable for their part.
After listening to this 30-minute audio, you will discover:
Most banks believe their market determines pricing. Discover why that belief destroys profitability—and how elite community banks command premium pricing instead.
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Most banks don’t need another branding exercise. They need a USP that prospects believe. Roxanne Emmerich explains how credibility, systems, awards, and proof points turn differentiation into a revenue-driving advantage.