The Power of Cross-Sales—How to Do Them Without Being Salesy
I attended my first bank CEO conference several decades ago. You know what the theme was when people talked about cross-sales? They said, "My people are still order...
I believe most people tend to be easily distracted.
One of the hardest things to do is get everyone and everything aligned on the few things that matter to the profits at your bank…yet this “intentional congruence” is one of the most important practices you must follow if you want to grow and prosper.
In this episode, I want to share with you a concept that has transformed the strategic planning results for hundreds of banks, increasing profits by 20–50, even 100% in one year.
It seems like these same problems have been looming in almost every bank for decades. So, let’s rewrite history.
UNLIKE so many traditional planning processes, the best approach to strategic planning for elite banks that are outperforming peers in growth and profitability is a one-page plan designed exclusively for community banking.
It includes all the key ideas from the BHAG to the vision, values, and key initiatives—to name a few. More importantly, it allows for complete alignment so that everything is coordinated with the target markets and the BHAG.
Prepare for some powerful conversations because prioritizing the parts of your plan on to one sheet forces critical thinking skills.
I always have a bank give me a rough one-page plan before we start working together. It takes them two full days of challenging everything to settle on the final plan, which is always infinitely different from the first plan.
It’s hard work—but quite frankly, some of the most important work an executive team ever does.
Create a supportive quarterly strategic planning process. When all the “gotta minute?” interruptions are replaced by a few days of deep thinking, challenging and committing, it ramps up the implementation by at least 50% so that you can get to your desired results faster.
That’s just three steps!
I’ve heard bank after bank say, “We hit every goal and every deadline,” which IS the point of strategic planning. The peace of mind knowing you can live your commitments—what a contrast to what was happening with the old process.
Next steps—make sure you tune in to the next video where I’ll show you how to implement your new strategic plan.
Discover how to make sure your people don’t just pay you lip service and actually execute it, so you can sleep at night knowing that everyone and everything is tied to the plan every week.
To your continued success,
Roxanne Emmerich
P.S. I’m thrilled to share this complimentary, on-demand audio training with you. In it, I reveal strategic planning secrets of the most elite-performing community banks in the country. It’s a must-listen!
P.P.S. This is part 4 of a 5-part series on strategic planning. Missed part 1, part 2, or part 3?
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