The Strategic Planning Lie That’s Keeping Banks Mediocre [VIDEO]
Roxanne Emmerich exposes the toxic lie behind most strategic plans—and the second-order thinking top banks use to pull away from the pack.
Welcome to the Top 5 Percenter™ Blog
Create a Top 100 Plan that Rocks
Create a “Top 100” plan for an extremely high level of giving and care for those prospects and clients who are most valuable. It’s your insurance policy to retain and grow business with top targets and to create referrals from those people.
Your “Top 100” contact plan should:
- Provide value.
- Be a top-of-mind GIVE plan.
- Expand their knowledge of you—case studies, similar problems with solutions, etc.
Vary the communication approach: Personalized letters stand out. Hand-written cards, books, checklists, info pertaining to finance and other topics, templates, copies of articles, seminar invitations, and phone calls mixed into a variety approach should keep the person knowing you’re thinking of them. Always make sure the accompanying letters are signed personally and addressed to a specific person.
More From The Blog
What Boards Miss That Can Tank a Bank [VIDEO]
Your boardroom may be your biggest blind spot. Discover how elite banks fix strategy at the Breakthrough Banking Blueprint™ Bootcamp.
Build a Bank Performance Culture That Drives Profit [VIDEO]
Great employees don’t automatically produce great bank results. Discover why Top 5% performance requires employees who understand profitability, create deeper relationships, command premium pricing, and become trusted advisors customers never want to leave.
How Top 5% Community Banks Build, and Sustain, Elite Performance[VIDEO]
Elite banks aren’t born elite. They build systems, practice the right behaviors, and continually sharpen how they create value. Discover what helps top 5% banks reach exceptional performance—and stay there.
What the Best Banks in America Do Differently [VIDEO]
What separates America’s top-performing community banks from everyone else? Discover the systems, culture, and performance disciplines that help extraordinary banks protect profitability and independence.
Stop Matching Rates: How Top 5% Banks Command Premium Pricing Instead [VIDEO]
Most banks lose the pricing conversation long before rates are discussed. Discover how elite community banks command premium pricing while protecting profitability and independence.
Stop Rate Matching: The Strategy That Protects Your Net Interest Margin [VIDEO]
Most banks never intend to compete on price, yet rate matching quietly erodes profitability every day. Discover the strategy that allows top-performing community banks to command premium pricing and protect net interest margin.
How Top Community Banks Increase Net Interest Margin Without Competing on Rate [VIDEO]
The best community banks don’t win pricing wars—they avoid them. Discover how stronger positioning leads to higher net interest margin and greater profitability.
The Fastest Way to Find Your Bank’s Next Best Customer [VIDEO]
The highest-performing community banks don’t waste months searching for their ideal customers. Discover the proven process they use to identify profitable relationships quickly and execute with confidence.
Why Premium Pricing Is a Leadership Decision—Not a Market Condition [VIDEO]
Most banks believe their market determines pricing. Discover why that belief destroys profitability—and how elite community banks command premium pricing instead.