How Top 5% Banks Drive NIM Through the Roof—Without Raising Rates [VIDEO]
Net interest margin is under pressure—and if your bank is still waiting on rate changes to save your profitability, you’re already behind. In this sharp, no-fluff...
Welcome to the Top 5 Percenter™ Blog
Create a Top 100 Plan that Rocks
Create a “Top 100” plan for an extremely high level of giving and care for those prospects and clients who are most valuable. It’s your insurance policy to retain and grow business with top targets and to create referrals from those people.
Your “Top 100” contact plan should:
- Provide value.
- Be a top-of-mind GIVE plan.
- Expand their knowledge of you—case studies, similar problems with solutions, etc.
Vary the communication approach: Personalized letters stand out. Hand-written cards, books, checklists, info pertaining to finance and other topics, templates, copies of articles, seminar invitations, and phone calls mixed into a variety approach should keep the person knowing you’re thinking of them. Always make sure the accompanying letters are signed personally and addressed to a specific person.
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Stop Matching the Competition [VIDEO]
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Who Made Up That Rule? [VIDEO]
Everyone has patterns of disbelief. Some people believe that in politics, there is one side or the other, and they're unwilling to look at the alternative. Still others...
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I hear the same thing everywhere I go—"We need to build an accountability culture!" Great idea, right? But here’s the problem: we’ve been saying this for decades, and...
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I have a book that I love—a book I read a couple of times last year and still reference often. It’s called Intelligent Thinking—which, let’s be honest, sounds like a...
Buy-In Blueprint: Behavioral Economics at Work [VIDEO]
Are you still working off a to-do list? Well, I’ve got a suggestion for you: throw that list out—and do it now! Not all tasks are created equal, and that's a big reason...
