Creating the Ultimate Strategy

You’ve decided to create and implement a killer strategy. So where do you look for ideas?

There are hundreds of tried and true strategies out there. Some have taken companies from just marking time to the big time in no time. But which ones should you consider?

Why not consider all of them?

Too many companies won’t even consider strategies outside of their own industry. They start narrow and get narrower. The executive team for Widgetmakers Inc. starts their brainstorming session by saying, “Well, what are all the other widgetmakers doing?” An hour later,

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