You create a strategic plan, promise the board that you will deliver, and then communicate it to your team. You think you’ve covered all of the bases, but the first month in, the sickening reality hits—you’re already off base.
Sure, the economy is tough. And yes, the competition is doing crazy things.
But your board does not want to hear it, and you know that your days of peaceful existence as an executive are coming to an end…unless you get your management team to perform to the expectations—and they get all of THEIR people to perform.