If you want great employees, you must become a great recruiter. Most ads are written for people who are looking for jobs. The best candidates, however, already have good jobs.
People don’t move for a job that feels the same.
So, follow these five rules to attract extraordinary performers.
1) Spell out EXPECTED ACCOMPLISHMENTS
At least half of your ad copy should be geared toward what you want the person to accomplish. Write this in exciting copy, and you will attract people who want to accomplish great things. Better yet,