Roxanne Emmerich shares her approach on how to attract the best customers to your bank:
I get a kick out of watching Mad Men. There’s something captivating about being transported to another time like that.
Slightly less fun is the feeling I get when I see banks in the real world and the present day throwing money away on traditional advertising like it’s 1965.
You know the game. You go to an ad agency. They come up with a slogan. You run it. Nothing happens. They say, “Just wait;