It’s that time of year again…it’s time to create a strategic plan to have a profound impact on next year’s financials—your growth, your profitability, and the safety of your organization. Now, to do that, you really need to think about the fact that most strategic plans are…pretty darn dysfunctional, in that they’re missing a few key pieces. Let’s talk about what’s missed the most.
1. Focus On What Works
Most strategic plans are not focused on the top 13% best customers and next-best customers. That’s a problem! Since only those 13% make money for your bank—and the 87% don’t—don’t you think it would really work well to have a plan designed to get all of the next best customers and get all of the business of your current most profitable customers?