You’ve got a problem…
Your sales staff was lulled to sleep during the good times and those that are left, now years later, well, they don’t have the skills or the confidence to go snap up quality accounts and get them at a rate you can be proud of.
They sit in the office trapped, as if in a box of their own making, believing that it’s not possible to rapidly grow their portfolio with quality credits at premium pricing…that it’s not possible to win an account without matching rates.
Now, I’m going to show how good banks, and even some struggling banks, transformed their loan growth, growing faster than they ever had before. Doing it by only targeting A+ quality credits and winning those deals at premium prices.
If you want to win more deals, you must be more valuable to a prospect (even at a higher rate) than another bank. And you’ve got to have a way to communicate your value to that prospect. You need a Unique Selling Proposition.
Rosser Reeves says it’s critical to have the right three elements for it to be a Unique Selling Proposition, or a USP. Let’s cover those three parts:
That’s the kind of USP you want to have in order for you to get paid more, at all that you’re worth.
Toxic conflict is quietly draining your profits.
Most banks reach for generic culture fixes and miss the root cause—low emotional intelligence and zero accountability. Discover how the best banks use healthy dissension to crush drama, boost performance, and lead the industry in profitability.
Toxic conflict is quietly draining your profits.
Most banks reach for generic culture fixes and miss the root cause—low emotional intelligence and zero accountability. Discover how the best banks use healthy dissension to crush drama, boost performance, and lead the industry in profitability.
Too many banks protect tenure over performance—and bleed millions in the process. In this video, discover how elite CEOs fix their net interest margin by rapidly developing young talent into trusted advisors.
Most banks try to fix productivity issues by hiring more staff—but that only inflates expenses. This eye-opening video reveals why your culture may be quietly draining millions from your bottom line and how one Top Gun CEO doubled his bank’s size with fewer employees by engineering a culture of clarity, accountability, and high performance.
Most banks don’t have a performance problem—they have a pretending problem. When people pretend not to see standards or hear deadlines, accountability culture in banks...
Most banks never see it coming—the hidden sales leak that quietly kills momentum and stalls growth. Discover how top-performing banks fix it fast, triple cross-sales, and build teams that drive results without pushing harder.
Most banks never see it coming—the hidden sales leak that quietly kills momentum and stalls growth. Discover how top-performing banks fix it fast, triple cross-sales, and build teams that drive results without pushing harder.
In this video, I discuss how the top 1% of community banks are not working harder than their competitors—they’re working smarter. By leveraging a high-performance...
Net interest margin is under pressure—and if your bank is still waiting on rate changes to save your profitability, you’re already behind. In this sharp, no-fluff...
Bankers, let me ask you a brutal but necessary question:Why are you still playing checkers while the top-performing banks are playing 4D chess with deposit growth? If...
