The Power of Cross-Sales: How to Grow Relationships Without Being “Salesy”
Cross-sales aren’t about selling products. They’re about becoming a trusted advisor customers rely on for guidance, value, and long-term financial success.
I believe the culture of your organization is your golden goose.
In this episode, I’m going to share with you how to protect your bank from the carnage that happens by bringing in executives from the outside who don’t get your culture.
There are a few challenges to getting your next executive team ready.
It’s a HUGE risk, both that they won’t work out or WORSE, that they will stay, but destroy your culture in the process. It seems like most banks have at least one of these three issues.
Today, I’m going to give you a four-step solution that will guarantee that your organization never finds itself without fully prepared executives (and a strong bench).
Step 1: The 3:1 Formula for Executive Replacement
Unlike so many approaches to succession planning where a successor to the throne is listed, and then people sit and wait for their turn, you need to have at least three people selected for each position. Each future executive should have a working development plan to gain the skills and an executive’s “way of being.”
Step 2: Farm; Don’t Hunt
In contrast to the “we’ll find a headhunter” approach, realize that growing your own is always a better alternative. But “growing” doesn’t happen without an extreme education and development plan that you stick to long-term.
Step 3: Focus on Thinking Skills.
Beyond teaching future leaders the skills they need, what makes an executive an executive and not a manager is their “critical thinking skills.”
Future leaders need the ability to sort through options quickly—see the forest for the trees—and pull out what doesn’t matter so that a fast decision can be made.
A recent study showed that CEOs identified their biggest problem was not having enough talent to move into the C-suite. From talking with hundreds of bank executives each month, it’s an extreme issue in banking that could cost hundreds of banks their existence.
Step 4: Coach ‘em Up
Unlike the “sit and wait” approach, getting that executive-in-waiting an executive coach or executive education is imperative.
This goes far beyond the Graduate School of Banking, where people learn how banking works. They need an education on how to systematically and reliably make more money with less risk.
So, four steps:
By having your executive development and succession plan in the works, you can assure that your bank will be in business and healthy through the next generation. Join me next time where I’ll show you how to build more accountability in your executive team.
Cross-sales aren’t about selling products. They’re about becoming a trusted advisor customers rely on for guidance, value, and long-term financial success.
Many banks assign culture to committees and wonder why nothing changes. Discover why executive ownership is the key to sustainable culture transformation and top-tier performance.
Most banks focus on strategy. Elite banks focus on culture systems that produce profitable behavior. Discover why culture may be your biggest growth lever.
Midyear is not the time for excuses. It is the diagnostic checkpoint where elite community banks assess what’s working, fix what’s not, and accelerate execution before year-end.
Most banks are not suffering from a technology problem. They are suffering from a thinking problem. Roxanne Emmerich explains why second-order thinking is now essential for community bank executives preparing their teams for AI, change, and the next wave of performance pressure.
A Banky Award is more than recognition. Used correctly, it becomes third-party proof that helps your bank stand out, build trust, and become the obvious choice in your market.
Most banks don’t need another branding exercise. They need a USP that prospects believe. Roxanne Emmerich explains how credibility, systems, awards, and proof points turn differentiation into a revenue-driving advantage.
Most banks claim to be different. The best banks prove it. Discover how credibility-based positioning drives growth, trust, and profitability.
Most banks don’t have a performance problem—they have an accountability gap. Discover the system top banks use to drive execution.
Most bank marketing does not fail because the message is weak. It fails because the bank has no compelling position in the market. In this video, Roxanne reveals how community banks can sharpen their USP, strengthen credibility, and win more business without racing to the bottom on rate.