by Shaun Heuerman | Mar 18, 2013 | Marketing Plan
If your marketing department is like a lot that I’ve seen, it’s filled with “creative” types. They make things that are pretty, produce lots of “stuff,” and throw great parties. But when it comes to quantifying ROI, well…who wants to talk about that uncreative...
by Shaun Heuerman | May 19, 2011 | Marketing Plan, Profitability and Growth, Strategic Planning
Picture yourself in the driver’s seat of your dream car, ready to go—but the windows are all painted black, and there are no gauges. You turn the key, and the engine roars. You push the pedal to the floor, and away you go! You’ll end up somewhere, but it...
