by Shaun Heuerman | Jul 27, 2022 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I don’t know about you, but I loved the movie The Founder, probably because I’ve been a systems thinker all of my life, and I truly believe there’s one way that’s the best way to do everything. I believe that when you obsess over how to get the...
by Shaun Heuerman | Jul 14, 2022 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
A dear friend asked me a question one time, “Oh really, can you afford not to?” And I thought that was one of the most brilliant questions I’ve ever heard. Let me pose it to you this way. Can you afford not to figure out how to increase your net interest margin...
by Shaun Heuerman | Jul 7, 2022 | Bank Marketing, Sales & Marketing, Sales Process, USP
And hear your customers say, “I Don’t Want To Work With Any Bank But You.” If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common...
by Shaun Heuerman | Jun 30, 2022 | Bank Marketing, Sales & Marketing, Sales Process, Sales Training
If your top 100 customers do account for 50 to 140 percent of your profits, like they do for most every bank with under $2 billion in assets, you have to ask yourself: Do you really know how to identify your next top 100 potential customers? Can you get an appointment...
by Shaun Heuerman | Jun 23, 2022 | Effective Leadership, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I am a nerd. I’ve always been a nerd. When I was a little kid, I used to go to the library every other day and I would drag books all the way up to my chin back onto the bus and back off of the bus, then back to the library. I’d fill up with books about...
by Shaun Heuerman | Oct 12, 2021 | Consulting, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Video: Bank Marketing Isn’t What It Used To Be In my book, “The Breakthrough Banking Blueprint,” I quote...
