by Shaun Heuerman | Aug 2, 2018 | Sales & Marketing
Subject 1: 3 marketing mistakes that cost banks millions Subject 2: How these 3 marketing myths are stealing your profits (and you’d never know it) Subject 3: How to turn your marketing team into a profit center in 3 steps I believe there are hundreds and...
by Shaun Heuerman | Jun 7, 2018 | Sales & Marketing
I believe you have people on your team right now who are capable of so much more. In this episode, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after substantial premium pricing on better...
by Shaun Heuerman | May 31, 2018 | Sales & Marketing
I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing. In this episode, I’m going to show with you how...
by Shaun Heuerman | May 24, 2018 | Sales & Marketing
I believe you can and should be paid more for what you do. In this episode, I’m going to show you a few ways to highlight your USPs—“differentiating value”—the right way in your sales process. Customers will sit up and pay attention…and you won’t lock...
by Shaun Heuerman | May 17, 2018 | Sales & Marketing
I believe community banks deserve to get paid for what they are worth—and never have to match rates. In this episode, you’ll discover how to use extreme differentiation to get 150 basis points more on the loan side and improve your deposit pricing as...
by Shaun Heuerman | May 10, 2018 | Sales & Marketing
I believe people want to trust their banker and count on them to guide them to good financial decisions. It’s been harder these days to get that trust thanks to a mega bank that was called out on sales practices that caused improper cross-sales. In this...
