What a week… How you respond right now to COVID-19, to near-zero interest rates, and to the requests you’re getting from customers to cut or match rates will predict how your bank will fare in this recession.

How is Your Bank Responding

There’s no reason community banks should have to go out of business because of this recession, but a lot of them will, because they’re not focused on the right things and not in action now.

I recorded a short video above to share some of the actions you should be taking immediately. In the coming days and weeks, I will be sharing more videos in the Grow Your Bank Ezine, here on this blog each Thursday, on LinkedIn, and in regular webinars to help you navigate this storm. Make sure you and your staff are subscribed, if you’re not already, using the form on the right side of this page.

So many of our clients have told me that they made it through the Great Recession because of our relationship and the strategies we helped them implement. I’m committed to getting you through this recession now.

Please watch the video above and share it with your exec team and board.

— Roxanne Emmerich