Your Plan Won’t Save You in a Merger—But This Will
Your plan won’t save you. A strategic planning system designed for high-stakes execution will. Here’s how top community banks avoid merger collapse.
Keep your sales funnel clean. Instead of accepting a weak “no” or “maybe later” and keeping that person on your prospect list, try using the prospect’s “NO” to get one step closer to “YES.”
Take a lesson from kids who have set their sights on a treat. It’s pretty hard to negotiate with an eight-year-old’s sweet tooth when you’re approaching a Dairy Queen.
“Dad, can I have a cone?”
“No, not until after dinner.”
“I’m hungry. Can we eat dinner at Dairy Queen?”
“No.”
“Dad, I really need to eat right now. Can we eat right away?”
“OK, we can stop at Dairy Queen.”
“Dad, you always say that if I eat my meal, I can have a treat. I really like vanilla ice cream cones. Can I order that right away, or should I get that after I finish dinner?”
You’re going to be buying ice cream. Why?
Pure persistence. She works one angle and then moves swiftly to another. Next thing you know, the two of you are waiting in line for a cone.
Apply this technique to sales. If you receive a “no,” it’s feedback from the prospect that you haven’t found the right approach. Try a different angle and whittle away until you hit a nerve.
Learn from your children—they’re here to teach you many lessons, and they are undaunted when it comes to turning a “no” into a “yes.” If you’ve forgotten how to be successfully and unabashedly persistent, study your kids.
Your plan won’t save you. A strategic planning system designed for high-stakes execution will. Here’s how top community banks avoid merger collapse.
Most banks pretend that culture can be delegated. Wrong. Elite banks weaponize culture as their profit engine. Here’s the system CEOs can’t ignore.
Roxanne Emmerich exposes the toxic lie behind most strategic plans—and the second-order thinking top banks use to pull away from the pack.
Your boardroom may be your biggest blind spot. Discover how elite banks fix strategy at the Breakthrough Banking Blueprint™ Bootcamp.
Most boards are left out of execution—and it’s destroying performance. Here’s how top 5% banks fix it.
Forget templates. Roxanne Emmerich reveals how top banks burn the rulebook and build execution systems that deliver relentless results.
Hope doesn’t scale. Systems do. Find out how elite banks drive results with engineered behaviors and real-time accountability.
Roxanne Emmerich reveals how top 5% banks grow $100M+ in core deposits and triple cross-sales—without matching rates or chasing gimmicks.
Cross-selling isn’t a script—it’s a system. Discover how top-performing banks engineer daily discipline that triples products per customer and locks in loyalty.
One bank ditched fake smiles and vague reviews—and doubled profits in 12 months. Here’s how they built a culture that actually works.